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SMH810S - STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM - 1ST OPP - JUNE 2024 |
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n Am I BI A u n IVER s ITY
OF SCIEn CE Ano TECHn OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITYAND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITYAND TOURISM MANAGEMENT
HONOURS
QUALIFICATION CODE: 08BHTM
LEVEL: 8
COURSE CODE: SMH810S
COURSE NAME: Strategic Management in
Hospitality and Tourism
SESSION: JUNE 2024/ JULY 2024
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
EXAMINER{S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
Dr Simon Chiutsi
MODERATOR: Dr Paschalia Muhoho-Mini
INSTRUCTIONS
1. Answer all the questions.
2. Each question carries 20 marks.
3. Marks for each question are indicated at the end of each
question.
4. Reflective, clear, and critical responses will earn you marks.
5. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF _2_ PAGES {Including this front page)
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Question 1
1.1 Explain the concept of competitive advantage and its importance in the hospitality and tourism
industry.
{10 marks)
1.2 Discusstwo strategies for achieving competitive advantage in the hospitality and tourism sectors.
Provide examples of hotels or tourism enterprises that have successfully implemented each strategy.
{10 marks)
Question 2
Examine five (5) potential future developments within the hospitality and tourism sector and suggest
appropriate management strategies to respond to these developments.
{20 Marks)
Question 3
Discuss five (5) major growth options for the Namibia hospitality and tourism industry. Provide
examples.
{20 Marks)
Question 4
4.1 Define SWOT analysis and its purpose in strategic management.
{10 marks)
4.2 Conduct a SWOT analysis for a hotel and tourism chain of your choice. Provide two examples for
each category (Strengths, Weaknesses, Opportunities, Threats) and explain your choices.
{10 Marks)
Question 5
Discuss five (5) major reasons for strategy failure in the Namibia hospitality and tourism business
environment. Provide examples.
(20 Marks)
TOTAL MARKS: 100
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