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SMH810S - STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM - 2ND OPP - JULY 2024 |
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nAmlBIA UnlVERSITY
OF SCIEn CE Ano TECHn OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOR OF HOSPITALITY AND TOURISM MANAGEMENT
HONOURS
QUALIFICATION CODE: 08BHTM
LEVEL: 8
COURSE CODE: SMH810S
COURSE NAME: Strategic Management in
Hospitality and Tourism
SESSION: JUNE 2024/ JULY 2024
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr Simon Chiutsi
MODERATOR: Dr Paschalia Muhoho-Mini
INSTRUCTIONS
1. Answer all the questions.
2. Each question carries 20 marks.
3. Marks for each question are indicated at the end of each
question.
4. Reflective, clear, and critical responses will earn you marks.
5. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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Question 1
Evaluate five (5) key strategic management issues that are critical for the successful turnaround of the
global hospitality and tourism sector in Namibia.
(20 Marks)
Question 2
2.1 Examine the three (3) distinct levels of strategy in hospitality and tourism management. Provide
examples.
(15 Marks)
2.2 Give an outline of how hospitality and tourism enterprises formulate strategies.
(5 Marks)
Question 3
3.1. Identify and discuss two emerging trends that are expected to shape the future of the hospitality
and tourism industry.
(10 marks)
3.2 Discussone major challenge that hospitality and tourism organizations are likely to face in the next
decade. Propose strategies for addressing this challenge and ensuring long-term success.
(10 marks)
Question 4
4.1 Describe the impact of technology and digitalization on the hospitality and tourism industry.
(10 marks)
4.2 Identify and discuss two emerging technologies that are reshaping the guest experience in hotels
and resorts. How can these technologies be leveraged to gain a competitive advantage?
(10 Marks)
Question 5
Give an overview of the five (5) critical functions of strategic management in the global hospitality and
tourism business environment.
(20 Marks)
TOTALMARKS:100
!!!!!!!!!!!!!GOODLUCK!!!!!!!!!!