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HTM610S - HOSPITALITY AND TOURISM MARKETING - 1ST OPP - JUNE 2022 |
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nAml BIA un1VERSITY
OF SCIEnCE TECHnOLOGY
Facultyof ManagementSciences
Department of Hospitality and Tourism
Beethoven Street
Private Bag13388
Windhoek
NAMIBIA
T: +264 61207 2093
F: +264 61207 9093
E: dht@nust.na
W: www.nust.na
QUALIFICATION:Bachelor of Tourism Innovation and Development
QUALIFICATIONCODE: 07 BTID
LEVEL: 7
COURSE: Hospitality and Tourism
Marketing
DATE: June 2022
COURSECODE: HTM610S
SESSION: 1
DURATION: 2 Hours
MARKS: 100
FIRSTOPPORTUNITY:EXAM PAPER
EXAMINER: Mrs J Isaacs Olivier
MODERATOR: MRS. I MANUEL
THIS TESTPAPERCONSISTSOF 2 PAGES
(INCLUDING THIS FRONT PAGE}
INSTRUCTIONS
1.
Answer all questions.
2.
When writing take the following into account: The style should inform than impress, it
should be formal, in third person, paragraphs set out according to ideas or issues and the
paragraphs flowing in a logical order. Information provided should be brief and accurate.
3.
Please, ensure that your writing is legible, neat and presentable.
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Question 1
[20)
1.1 Define the term Marketing in Tourism and Hospitality
(2)
1.2 Develop and explain the Hospitality Product Model by using relevant examples?
(10}
1.3 Illustrate your understanding of the below terms:
a} Exchange
(1)
b} Product
(1)
c} Need
(1}
d} Want
(1)
1.4 Outline the difference between Customer Value and Relationship Marketing?
(4)
Question 2
[20)
2.1 Identify and explain the characteristics of Services in Tourism and Hospitality ?
(14)
2.2 Demonstrate three (3} Management Strategies for Service Businesses?
(6)
Question 3
[20)
3.1 Discussthe Macro business Environment in Marketing
(14)
3.2 Demonstrate the difference between Consumer Markets and Consumer Behavior?
(4)
3.3 Explain your understanding of Relationship Marketing?
(2}
Question 4
[20)
4.1 Discussthe different types of Market segmentation with examples?
(14}
4.2 Identify and elaborate on three (3} functions of public relations in Tourism and Hospitality? (6}
Question 5
[20)
5.1 Discussfour (4) promotional tools used in Marketing
(8}
5.2 Construct the PESTAnalysis and explain it in detail.
(12)
Good luck!!
Total: 100 Marks
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