Read the scenario below and answer the following questions.
Sally is a sales manager at a large pharmaceutical company. The fiscal year will end in one week.
She is overwhelmed with end-of-the-year tasks, including reviewing the budget she is likely to
be allocated for the following year, responding to customers' phone calls, and supervising a
group of IO salespeople. It's a very hectic time, probably the most hectic time of the year. She
receives a phone call from the human resources (HR) department: "Sally, we have not received
your performance reviews for your IO employees; they are due by the end of the fiscal year."
Sally thinks, "Oh, those performance reviews .... What a waste of my time!" From Sally's point
of view, there is no value in filling out those seemingly meaningless forms. She does not see her
subordinates in action because they are in the field visiting customers most of the time. All that
she knows about their performance is based on sales figures, which depend more on the products
offered and geographic territory covered than the individual effort and motivation of each
salesperson. And, nothing happens in terms ofrewards, regardless of her ratings. These are lean
times in her organization, and salary adjustments are based on seniority rather than on merit. She
has less than three days to turn in her forms. What will she do? She decides to follow the path of
least resistance: to please her employees and give everyone the maximum possible rating. In this
way, Sally believes the employees will be happy with their ratings and she will not have to deal
with complaints or follow-up meetings. Sally fills out the forms in less than 20 minutes and gets
back to her "real job." There is something very wrong with this picture, which unfo1iunately
happens all too frequently in many organizations. Although Sally's HR depatiment calls this
process "performance management," it is not.