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FBM710S - FOOD AND BEVERAGE MANAGEMENT - 1ST OPP - JUNE 2024 |
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n Am I 8 I A Un IVE RSITY
OF SCIEn CE Ano TECH n OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITY & TOURISM
QUALIFICATION: BACHELOR OF HOSPITALITY MANAGEMENT
QUALIFICATION CODE: 07 BHMN
LEVEL: 7
COURSE CODE: FBM 7105
COURSE NAME: FOOD & BEVERAGE MANAGEMENT
SESSION: JUNE 2024
DURATION: 2 HOURS
PAPER:1
MARKS: 100
EXAMINER(S)
FIRST OPPORTUNITY QUESTION PAPER
MR. G. CLOETE
MODERATOR: MRS. C. SUNDE
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 3 PAGES (Including front page)
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Question 1
Explain the following terms and provide clear examples where possible:
1.1 Required - Food Cost Percentage
(2)
1.2 Required - Beverage Cost percentage
(2)
1.2 Differentiate between Cost and Market Orientation
(2)
1.4 Variability of Output
(1)
1.5 Briefly explain in what ways might the expectations of regular customers to Hotels
and Restaurants differ from those of first-time users?
(3)
Question 2
"Menu Engineering" plays a vital role in sales and targets to be achieved daily in provision of
Food and Beverages. Illustrate and briefly explain the term, its components and potential
action to be taken!
(8)
Question 3
Li..ideritz Fishing Industries decided to announce a 12 % Increase on all Seafood & Fishing
products with effect from 01 May 2024. As the newly employed Food & Beverage Manager of
your unit; (i) what would you consider as aspects that led to this decision and (ii) what
immediate steps would you take in the department to avoid a drop in revenue and
consequently major losses. Discuss!
(8)
Question 4
In Food & Beverage Management, with the focus on "NUST" and the Aloe Hotel, Restaurant and
Bar, which not only sell food & beverages but is involved in other operations daily. Discuss the
unique selling points of "NUST" and the Aloe Hotel, Restaurant and Bar.
(8)
Question 5
Describe the functions of the Food & Beverage Manager in Food & Beverage
Establishments.
(8)
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Question 6
Franchising becomes more and more a better option in business and the lives of
entrepreneurs. Discuss the advantages to the Franchisee.
{8)
Question 7
Food & Beverage Managers deals daily with Internal and External constrains that offers
major implications to the business. Discuss the Internal Constraints on the Food &
Beverage Department.
{10)
Question 8
Being the newly appointed F&B Manager, you will deal with the provision of food and a
variety of beverage within business. These elements comprising Food & Beverage can be
summarized in a catering series. Discuss!
{10)
Question 9
Briefly discuss the Five Forces Model pertaining to a Food & Beverage environment.
(10)
Question 10
10. (a) Discuss the various ways of financing a Restaurant or Bar operation /establishment.
{10)
10. (b) Any Food & Beverage outlet must focus on factors pertaining to the Macro
environment where possible. Discuss the impact these factors have on the Food &
Beverage business
{10)
Good Luck
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