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SCM812S - SPECIALISED AND CAUSE RELATED MARKETING - 2ND OPP - JAN 2020 |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY OF MANAGEMENT SCIENCES
DEPARTMENT OF MARKETING AND LOGISITICS
QUALIFICATION: BACHELOR OF MARKETING
QUALIFICATION CODE: 07BOSM
LEVEL: 7
COURSE CODE: SCM812S
COURSE NAME: SPECIALISED AND CAUSE RELATED
MARKETING
SESSION:
JANUARY 2020
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S)
MR. MAXWELL CHUFAMA (FT, PT, Dl)
MODERATOR: DR. EVANS SIMATAA
INSTRUCTIONS
This question paper has FIVE (5) questions.
Answer ANY FOUR (4) questions.
Always start a question on a new page.
Each question carries TWENTY-FIVE (25) marks.
Marks for each question are indicated at the end of each question.
Read all the questions carefully before answering.
Write precisely, clearly and neatly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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Question 1
With the aid of Namibian examples, describe the following marketing variants;
a) Industrial marketing
b) Not-for-profit marketing
c) Service marketing
d) Sports marketing
e) Event marketing
(5 marks)
(S marks)
(5 marks)
(5S marks)
(5 marks)
Question 2
Many of social marketing’s key characteristics have been widely adopted by other fields, and in
turn social marketing has integrated practices developed elsewhere. Explain ANY FIVE (5)
characteristics that social marketing shares with other disciplines.
(25 marks)
Question 3
a) Provide reasons why firms engage into event marketing.
b) Describe ANY FIVE (5) role players in the sport marketing.
(10 marks)
(15 marks)
Question 4
With the support of Namibian examples, outline ANY FIVE (5) tourism products. (25 marks)
Question 5
‘Green methods are here to stay, whichever firm is not going green with time will die a natural
death due to the new sophisticated and environmentally aware customer’.
a) Suggest reasons why firms are using green marketing.
(10 marks)
b) Describe ANY FIVE (5) green marketing practices being done by Namibian firms?
(15 marks)
END OF SECOND OPPORTUNITY EXAMINATION