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TDM620S - TOURISM DESTINATION MANAGEMENT - 1ST OPP - JUNE 2024 |
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r
nAmlBIA unlVERSITY
OF SCIEnCE AnD TECHnDLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOROFTOURISMINNOVATIONAND DEVELOPMENT
QUALIFICATION CODE: 07 BTID
LEVEL: 7
COURSE CODE: TDM620S
COURSE NAME: TOURISM DESTINATION
MANAGEMENT
SESSION: JUNE 2024
DURATION: 2 HOURS
PAPER:THEORY (PAPER1)
MARKS: 100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
MS. ETHILDE KUWA
MODERATOR: DR. ISOBELGREEN
INSTRUCTIONS
1. Answer all the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Please, ensure that your writing is legible, neat, and presentable.
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
II Page
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Question 1
1.1 Define the following concepts:
a) Tourism destination
b) Destination branding
c) Brand Equity
[18]
(2 Marks)
{2Marks)
(2 Marks)
1.2 Destinations contain a number of basic elements which attract the visitor to the
destination and which satisfy their needs on arrival. Name and discuss the (6) basic elements
of a tourist destination
{12 Marks)
Question 2
[32]
2.1 Outline the differences between the tourism industries and other industries such as
manufacturing industries using a table format.
(12 Marks)
2.2 Describe the implications (positive and challenges) of tourism being a unique industry.
{10 Marks)
2.3 State the functions and responsibilities of Destination Management Organizations (DMOs)
(10 Marks)
Question 3
[32]
3.1 Sports, Culture and other events can play a critical role in implementing the strategic
product development directives. Discuss five (5) important functions that events can fulfil in
a destination.
{10 Marks)
3.2 Creating a unique identity for destinations has become critical and a basis for survival and
growth within a globally competitive marketplace. Identify and explain the major benefits of
effective destination branding?
{12 Marks)
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3.3 Describe the concept of Brand positioning in destination management
3.4 What happens to a destination in the absence of branding?
(4 Marks)
(6 Marks)
Question 4
[18]
4.1 New products need to be constantly developed to keep the destination relevant, discuss
the new product development process by using a practical example.
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