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TDM620S - TOURISM DESTINATION MANAGEMENT - 2ND OPP - JULY 2024 |
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n Am I BI A u n IVE Rs ITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOR OF TOURISM INNOVATION AND DEVELOPMENT
QUALIFICATION CODE: 07 BTID
COURSE CODE: TDM620S
SESSION: JULY2024
DURATION: 2 HOURS
LEVEL: 7
COURSE NAME: TOURISM DESTINATION
MANAGEMENT
PAPER: THEORY(PAPER1)
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MS. ETHILDEKUWA
MODERATOR: DR. ISOBELGREEN
INSTRUCTIONS
1. Answer all the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Please, ensure that your writing is legible, neat, and presentable.
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-- TH--IS QUE- S-TION
PAPER CONSISTS OF _3_
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PAGES (-Inc- luding
this front
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Question 1
[20)
1.1 Define the term Destination Management
(2 Marks)
1.2 Name and discuss the six (6) basic elements of a tourist destination and include relevant
examples to show your understanding.
(18 Marks)
Question 2
[28)
2.1 Tourism destinations are constantly changing due to external forces outside their control.
Explain the Tourism Area life cycle (TALC).
(14 Marks)
2.2 As a destination management specialist, you have been tasked with introducing a new
tour package for your region. Provide the process to follow in developing this new product.
(14 Marks)
Question 3
[22)
3.1 Explain the concept of Brand positioning in destination management
(8 Marks)
3.2 Globally, several trends are influencing tourism. Destination Management Organizations
(DMOs) should be aware of these trends and guide the development of tourism products.
Identify and explain seven (7) emerging trends that could affect market performance.
(14 Marks)
Question 4
4.1 Give (5) Components of Destination Branding
[30)
(6 Marks)
4.2 Discussthe challenges for branding Tourism Destinations.
(12 Marks)
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4.3 A successful destination brand represents a major asset to any destination but its success
will depend upon several key factors. Identify and describe the key factors for a successful
destination brand.
(12 Marks)
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