QUESTION 7
A small South African firm that has developed some valuable new medical products using its
unique bio-technological know-how is trying to decide how best to serve the European Union. Its
choices are given below. The cost of investment in manufacturing facilities will be a major one
for the South African firm, but it is not outside its reach. If the below options are the only ones
available for the choice, which one would you advice the firm to choose? And Why?
(10 Marks)
A) Manufacture the product at home and let foreign sales agent handle marketing.
B) Manufacture\\ring the product at home and set up a wholly owned subsidiary in Europe to
handle marketing
C) Enter into strategic alliance with a large European pharmaceutical firm and the product
will be manufactured in Europe by the 50/50 joint venture and marketed by the European
firm
QUESTION 8
When a firm wants to expand globally, there are many forms a firm can enter foreign market,
List and define different forms available for a Firm to enter Foreign Markets
(10Marks)
QUESTION 9
Based on global marketing, explain how Product Attributes Influence Marketing Strategy
(6 Marks)
TOTAL [100 MARKS]