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COT721S - COMMUNICATION THEORIES - 2ND OPP - JANUARY 2024 |
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nAmlBIA
OF SCIEnCE
unlVERSITY
TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL: 7
COURSE CODE: COT721S
COURSE NAME: COMMUNICATION THEORIES
SESSION: JANUARY 2024
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MR BEVENKAMWI
MODERATOR: MR ISACKHAMATA
INSTRUCTIONS
1. Answer the questions according to instructions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF _2_ PAGES (Including this front page)
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Section A This is a compulsory question.
Question 1
Write brief notes to explain the following.
1. 'Communication is contextual'
2. Magic Bullet theory
3. Framing
4. Verbal communication
5. Linear
6. Encoding
7. Organon
8. Reputation
9. Paradigm
10. Media imperialism
[10 marks]
Section B Answer ANYTWO questions.
Question 1
[20 marks]
'Feminist theories in communication have examined dimensions of gender and power in rhetorical
and mediated texts, focusing on both the expression of dominant ideologies and various opportunities
and limitations in the inclusion of feminist ideas in those texts.' Discuss the following four feminist
theories.
a) Radical feminism
b) Liberal feminism
c) Social feminism
d) Cultural feminism
Question 2
[20 marks]
According to Schram m's model of communication (1954), whenever the information reaches the
recipient, it becomes his responsibility to give feedback and let him know if he has downloaded the
message in exactly the same manner the speaker wanted. If he is not clear with anything or has any
doubts, it must be cleared with the speaker. Describe the composition of the Schramm model, with
relevant examples.
Question 3
[20 marks]
What distinguishes the Classical Political Economy Theory from the Cultural Studies theory? Discuss.
(Exam Total =SOmarks x 2 = 100%)
-END OF EXAM-
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