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DCO521S - DIGITAL COMMUNICATION - 1ST OPP - NOVEMBER 2023 |
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nAmlBIA UnlVERSITY
OF SCIEnCE AnD TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF LANGUAGE AND COMMUNICATION
QUALIFICATION : BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL: 5
COURSE CODE: DCO521S
COURSE NAME: DIGITAL COMMUNICATION
SESSION: NOVEMBER 2023
PAPER:1
DURATION: 3 HOURS
MARKS: 100
EXAMINER(S)
MODERATOR:
FIRST OPPORTUNITY EXAMINATION PAPER
Ms E N Gervasius
Dr H Ellis
INSTRUCTIONS
1. Read all the questions carefully before answering.
2. Section A is compulsory. Choose only one {1) question in Section B.
3. In Answer ONLY FOUR (4) questions.
4. Number your answers clearly.
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Faculty of Commerce, Human Science and Education
Department of Language Communications
DCO521S: Digital Communication
Regular Examinations
November 2023
Instructions: Read instructions carefully
Section A is compulsory. Choose only one (1) question in Section B.
In Answer ONLYFOUR(4) questions.
Section A. All questions in this section are compulsory.
Question 1:
1.1 Identify 5 trends in digital communication
[5 marks]
1.2 Describe the process of audience development
[5 marks]
1.3 Discussthe importance of social media in facilitating communication in an organisation
[5 marks]
1.4 List some advantages of instant messaging over traditional SMS service? and share examples [10 marks]
Question 2:
2.1 Explain the concept of Social Networking?
2.2 Define the use of a website in facilitating communication
2.3 Describe how the governance of Internet takes place
2.4 Discussthe key feature of social media communication
[5 marks]
[5 marks)
[5 marks]
[10 marks]
Question 3:
3.1 Explain 5 key uses of social media by an organization
[10 marks]
3.2 Discussany 2 key infrastructure you remember that facilitates Digital Communication and explain key
specific role they play
[10 marks]
3.3 Discusskey challenges with Digital Communications
[10 marks]
Section B. Answer only ONE (1) Question in this section
Question 4:
Explain how ethics are challenging to comply with regards to communication in digital world
[20 marks]
Question 5:
5.1 Describe with examples how Digital media transform social and work lives daily
[10 marks]
5.2 Using own understanding, quantify whether Namibia has tapped into Web 5.0 usage yet or not? [10 marks]
END OF EXAM
TOTAL: 100 marks