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DCO521S - DIGITAL COMMUNICATION - 1ST OPP - NOVEMBER 2025 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION : BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
LEVEL: 5
COURSE CODE: DCO521S
COURSE NAME: DIGITAL COMMUNICATION
SESSION:
NOV 2025
PAPER:
THEORY
DURATION: 3 HOURS
MARKS:
100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S} Mr. Lot Ndamanomhata
MODERATOR: Dr. Hugh Ellis-Mwiya
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLE MATERIALS
1. Examination paper
2. Examination script
THIS QUESTION PAPER CONSISTS OF _5_ PAGES (Including this front page)
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SECTION A: DEFINITIONS AND THEORETICAL CONCEPTS
(20 Marks)
Question 1
(5 Marks)
Define the following terms in the context of digital communication and explain their
relevance:
a) Low Earth Orbit (LEO) Satellite Internet
b) Broadband Minimum Speed Standards
c) Social Media Algorithms
d) Digital Literacy
e) Data Sovereignty
Question 2
(5 Marks)
Discuss the evolution of internet connectivity in Namibia, from traditional broadband to the
upcoming LEO satellite services. Focus on how these advancements could bridge the urban-
rural digital divide, using Echo Namibia's September 2025 launch as an example.
Question 3
(10 Marks)
Explain the role of the National Digital Strategy (NDS) in transforming Namibia's
communication landscape. What are the key goals, and how might these influence both
government services and private sector innovation?
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SECTION B: DIGITAL TRENDS AND PRACTICAL APPLICATIONS
(30 Marks)
Question 4
(10 Marks)
Develop a digital communication strategy for a Namibian tourism lodge in a remote area
preparing to connect to Echo Namibia's LEO internet. Your plan should integrate:
•
Social media (lnstagram, Facebook, WhatsApp)
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Email marketing
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Search Engine Optimization (SEO)
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Online booking and customer engagement tools.
Question 5
(10 Marks)
Artificial Intelligence (Al) is shaping digital communication in Namibia . Using examples from
companies such as FNB Namibia, Shoprite Namibia, or MTC, explain:
•
Three Al -driven tools that improve customer engagement
•
How personalization works in digital marketing
•
Two major risks of Al in digital communication.
Question 6
(10 Marks)
Video content continues to dominate online platforms. Suggest three innovative ways
Namibian organizations like NUST or MTC could use video in their campaigns. Consider
Namibia's digital infrastructure, audience preferences, and data costs in your answer.
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SECTION C: CRITICAL THINKING AND ETHICS
{30 Marks)
Question 7
{10 Marks)
Web 5.0 aims to deliver emotionally intelligent and immersive experiences. Discuss two
potential ethical risks of emotionally responsive platforms in Namibia and two ways
organizations can ensure ethical and culturally sensitive use of this technology.
Question 8
{10 Marks)
Misinformation on social media can threaten public trust. In the Namibian context, how
should platforms like Facebook and X balance freedom of speech with content moderation?
Support your answer with two ethical frameworks and relevant Namibian laws or policies.
Question 9
{10 Marks)
With the Namibian Data Protection Bill 2023 in mind, explain the ethical responsibilities of
digital communication professionals in safeguarding personal data . Suggest four practical
measures organizations should take to maintain privacy and security.
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SECTION D: CASE STUDY ANALYSIS
(20 Marks)
Question 10: Case Study
(20 Marks)
Scenario:
In November 2025, a Namibian online retail company suffers a cyberattack that exposes
thousands of customers' payment details. The company is accused of using outdated
security protocols, not complying with the Data Protection Act, and delaying public
disclosure.
Part A
(10 Marks)
Identify five major mistakes the company made in digital communication and crisis
management.
Part B
(10 Marks)
Propose a step-by-step crisis recovery plan, focusing on:
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Transparent digital communication
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Rebuilding customer trust
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Legal compliance
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Long-term cybersecurity improvements.
END OF QUESTION PAPER
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