 |
HTM610S - HOSPITALITY AND TOURISM MARKETING - 2ND OPP - JULY 2022 |
|
|
1 Page 1 |
▲back to top |
nAm I BI A un IVERSITY
OF SCIEnCE Ano TECHnOLOGY
Facultyof ManagemenSt ciences
Department of Hospitality and Tourism
Beethoven Street
Private Bag13388
Windhoek
NAMIBIA
T: +264 61 207 2093
F: +264 61 207 9093
E: dl1t@nust.na
W: www.nust.na
QUALIFICATION:Bachelor of Tourism Innovation and Development
QUALIFICATIONCODE: 07 BTID
LEVEL: 7
COURSE: Hospitality and Tourism
Marketing
DATE: July 2022
COURSECODE: HTM6105
SESSION: 1
DURATION: 2 Hours
MARKS: 100
SECONDOPPORTUNITY:EXAM PAPER
EXAMINER: Mrs J Isaacs Olivier
MODERATOR: MRS. I MANUEL
THIS TESTPAPERCONSISTSOF 3 PAGES
(INCLUDING THIS FRONT PAGE}
INSTRUCTIONS
1.
Answer all questions.
2.
When writing take the following into account: The style should inform than impress, it
should be formal, in third person, paragraphs set out according to ideas or issues and the
paragraphs flowing in a logical order. Information provided should be brief and accurate.
3.
Please, ensure that your writing is legible, neat and presentable.
1
|
|
2 Page 2 |
▲back to top |
Question 1
[20]
1.1 Demonstrate the difference between selling and marketing in Tourism and hospitality?
(2)
1.2 "A product is defined as anything that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a want or a need".
Identify and explain the levels in tourism and hospitality products.
(8)
1.3 By drawing a diagram, explain the service Marketing Triangle?
(10)
Question 2
[20]
2.1 The Gaps Model is a framework which helps us understand customer satisfaction. Discuss in detail the
service gaps by drawing the Gaps Model?
(15)
2.2 Identify 5 (five) characteristics of service products in Hospitality Marketing?
(5)
Question 3
[20]
3.1 Describe your understanding of Consumer Behavior:
(2)
3.2 Discuss the personal factors affecting Consumer Behavior?
(10)
3.3 Market Positioning is defined as the way in which a tourism and hospitality product is perceived by
customers and competitors in relation to other offerings.
Outline and discuss the positioning strategies used to position hospitality or tourism products? (8)
Question 4
[20]
4.1 Demonstrate your understanding of:
(a) Branding:
(2)
(b) Brand Equity
(2)
(c) Brand portfolio:
(2)
4.2 Draw and Explain the Product life cycle in Tourism and Hospitality?
(14)
2
|
|
3 Page 3 |
▲back to top |
Question 5
[20]
5.1 Discuss the term Marketing Research?
{2)
5.2 Marketing research is related to the Extended Marketing Mix; explain your understanding of the
Marketing Mix in Hospitality Marketing?
{14)
5.3 Identify the steps in the Marketing Research process?
(4)
Good luck!!
Total: 100 Marks
3