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HTM610S - HOSPITALITY AND TOURSIM MARKETING - 2ND OPP - JULY 2025 |
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nAmI BI AunIVE RSITY
OF SCIEnCE Ano TECHn0L0GY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOROFTOURISM INNOVATIONAND DEVELOPMENT
QUALIFICATION CODE: 07 BTID
COURSE CODE: HTM610S
SESSION: JULY 2025
DURATION: 2 HOURS
LEVEL: 7
COURSE NAME: HOSPITALITY & TOURISM
MARKETING
PAPER: THEORY (PAPER 1)
MARKS: 100
EXAMINER(S)
SECOND OPPORTUNITY QUESTION PAPER
MS. ETHILDE KUWA
MODERATOR: DR. ISOBEL MANUEL
INSTRUCTIONS
1. Answer all the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Please, ensure that your writing is legible, neat and presentable.
THIS QUESTION PAPER CONSISTS OF _2_ PAGES (Including this front page)
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Question 1
[12)
1.1. What is Marketing?
1.2 Discuss the importance of Marketing in Hospitality and Tourism.
(2 Marks)
(4 Marks)
1.3 Define and explain the concept of customer orientation in Hospitality and Tourism.
Use examples of Namibia tourism organizations that use this approach. (6 Marks)
Question 2
[14)
2.1 Identify and explain the five (7) characteristics of service marketing in Hospitality and
Tourism.
Question 3
[26)
3.1 Consumer behaviour refers to the buying behaviour of final customers, individuals and
households who buy goods and services for personal consumption. Identify and clarify personal
and social factors affecting consumer behaviour.
(20 Marks)
3.2 What are the advantages and disadvantages of Market Segmentation? (6 Marks)
Question 4
[21)
4.1 Identify and explain the three (3) different types of Marketing Intelligence.
(9 Marks)
4.2 Mention and explain the different product levels in Marketing, provide examples from the
Hospitality and Tourism Industry.
(12 Marks)
Question 5
[27)
5.1 When collecting primary data, marketing researchers have a choice of primary research
instruments; List these different types of research instruments.
(5 Marks)
5.2 In a table form, state the advantages and disadvantages of Advertising.
(8 Marks)
5.3 Discuss the role and function of Public Relations in tourism and Hospitality marketing.
21Page
(14 Marks)