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PRT721S - PUBLIC RELATIONS THEORY AND PRACTICE - 2ND OPP - JAN 2025 |
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n Am I BI A u n IVE Rs ITY
OF SCIEnCE Ano TECHnOLOGY
FACULTYOFCOMPUTINGAND INFORMATICS
DEPARTMENTOFJOURNALISMAND MEDIA TECHNOLOGY
QUALIFICATION: BACHELOROF JOURNALISMAND MEDIA TECHNOLOGY
QUALIFICATIONCODE: 07BJOU
COURSELEVEL:NQF LEVEL7
COURSE:PUBLICRELATIONSTHEORYAND
PRACTICE
COURSECODE:PRT721S
DATE: JANUARY 2025
DURATION: 2HRS
SESSION:1
MARKS: 100
SUPPLEMENTARYS/ ECONDOPPORTUNITYEXAMINATIONQUESTIONPAPER
EXAMINER(S)
DR. C. PRIDE,MS. A. NYIRENDA
MODERATOR:
MS. U. KARUAIHE-UPI
THIS MEMORANDUM PAPERCONSISTSOF 3 PAGES(INCLUDINGTHIS FRONTPAGE)
Instructions for the students
AnswerQUESTIONNUMBERONE(1) and any other questionof your choice.In other words, answerTWO
(2) questionsin TOTAL.QUESTIONNUMBER1 ISCOMPULSORY
You are requiredto make effective useof publicrelationsterms in your answers.
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QUESTION1: COMPULSORY(50 Marks)
1). Outline and briefly discuss Ten (10} Attributes of Effective Public Relations professionals
and indicate how each of these attributes will apply to/assist you for good job or position in
Public Relations (SOMarks).
QUESTIONS2 TO 4: ANSWER1 OF THESEQUESTIONS(50 Marks)
2). Explain the relevance of Research in public relations and discussthe concept of RACEor
ROPE in the practice of Public Relations in any identifiable private or public sector
organisation in Namibia (50 Marks)
3). List and explain five (5} Typologies of Public Relations (in other words, categories or areas
of Public Relations practice) and indicate in which environment(s) each or a combination of
the typologies can be utilised with meaningful example for each of the Typologies (50
Marks).
4). Discuss five (5} Opportunities and five (5} Challenges of Social Media in the practice of
Public Relations in any identifiable private or public sector organisation in Namibia (SO
Marks)
ENDS
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