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PRT721S - PUBLIC RELATIONS THEORY AND PRACTICE - 2ND OPP - DEC 2025 |
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n Am I BI A u n IV ERs ITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMPUTING AND INFORMATICS
SCHOOL OF NFORMATICS, JOURNALISM AND MEDIA TECHNOLOGY
DEPARTMENT: JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION: BACHELOR OF JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION CODE: O7BJOU
LEVEL: 7
COURSE CODE: PRT721S
COURSE NAME: PUBLIC RELATIONS THEORY AND
PRACTICE
SESSION: DECEMBER 2025
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 50
SECOND OPPORTUNITY/ SUPPLEMENTARY EXAMINATION QUESTION PAPER
EXAMINER(S) DR. KHULEKANI NDLOVU (BJMT) AND MS. AGNES NYIRENDA (BCOM)
MODERATOR: MS. ANTONETTE KAKUJAHA-MURANGI
INSTRUCTIONS
1. Answer ANY TWO questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF TWO (2) PAGES (Including this front page)
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Question 1
a) Defin e a cri sis and outline its main features.
{10 marks)
b) Summarise the different aspects of a crisis that public relations practition ers manage. (6 marks)
c) Recount the crisis clust er typology you studi ed.
(9 marks)
TOTAL
[25 Marks]
Question 2
Distingui sh between corporate id entity, corporate image and corporate reputation.
[25 marks]
Question 3
Discuss the relevance of research and strategy in the practice of publ ic relations.
[25 marks]
Question 4
Discuss the dimensions of corporat e social responsibility in public relations.
[25 marks]
END OF PAPER