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PRT721S - PUBLIC RELATIONS THEORY AND PRACTICE - 1ST OPP - NOV 2022 |
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,r
nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMPUTING AND INFORMATICS
DEPARTMENT OF JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION : BACHELOR OF JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION CODE: 07BJMT
COURSE CODE: PRT721S
DATE: November 2022
LEVEL: 7
COURSE NAME: PUBLIC RELATIONS:THEORYAND
PRACTICE
SESSION: 1
DURATION: Two (2) hours
MARKS: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S)
Dr Chudey Pride
Ms Morna lkosa
MODERATOR:
Ms Dene Herselman
INSTRUCTIONS
1). Answer TWO (2) Questions in ALL (NOTE: Answer ANY TWO Questions of your choice)
2). DURATION: TWO (2) HOURS
3). You are required to make effective use of Public Relations terms in your answers
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Questions:
Answer TWO (2) Questions in ALL (NOTE: Answer ANY TWO Questions of your choice)
1). List and discuss five (5) Tools of Public Relations using a good Namibian example for each of the Tools
(SO Marks).
2). Outline and discuss five (5) principles needful for Public Relations professionalism (SO Marks)
3). Identify and explain five (5) Typologies of Public Relations, and indicate in which environment(s) each
or a combination of the typologies can be utilized with meaningful example for each of the Typologies
(SO Marks).
4). DiscussTEN (10) Attributes of Effective Public Relations professionals and indicate how each ofthese
attributes will apply to/assist you for good job or position in Public Relations (50 Marks).
TOTAL: 100 MARKS {WEIGHT: 40 PER CENT)
END OF EXAM
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