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PRT721S - PUBLIC RELATIONS THEORY AND PRACTICE - 1ST OPP - NOV 2024 |
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t
I
nAmlBIA UnlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTYOF COMPUTING AND INFORMATICS
DEPARTMENTOFJOURNALISMAND MEDIA TECHNOLOGY
QUALIFICATION: BACHELOROFJOURNALISMAND MEDIA TECHNOLOGY
QUALIFICATIONCODE: 07BJOU
COURSELEVEL:NQF LEVEL7
COURSE:PUBLICRELATIONSTHEORYAND
PRACTICE
COURSECODE:PRT721S
DATE: NOVEMBER2024
DURATION: 2HRS
SESSION:1
MARKS: 100
EXAMINER(S}
FIRSTOPPORTUNITYEXAMINATION QUESTIONPAPER
DR. C. PRIDE,MS. A. NYIRENDA
MODERATOR:
MS. U. KARUAIHE-UPI
THIS MEMORANDUM PAPERCONSISTSOF 3 PAGES(INCLUDINGTHIS FRONTPAGE}
Instructions for the students
Answer QUESTION NUMBER ONE (1) and any other question of your choice. In other words, answer TWO
(2) questions in TOTAL. QUESTION NUMBER 1 IS COMPULSORY
You are required to make effective use of public relations terms in your answers.
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QUESTION1: COMPULSORY(SOMarks)
1). List and explain five (5) Typologies of Public Relations (in other words, categories or areas
of Public Relations practice) and indicate in which environment(s) each or a combination of
the typologies can be utilized with meaningful example for each of the Typologies (SO
Marks).
QUESTIONS2 TO 4: ANSWER1 OF THESEQUESTIONS(SOMarks)
2). Discuss five (5) Opportunities and five (5) Challenges of Social Media in the practice of
Public Relations in any identifiable private or public sector organization in Namibia (50
Marks)
3). Explain five (5) Tools of Media Relations using a good Namibian example for each of the
Tools (50 Marks).
4). Outline and briefly discuss Ten (10) Attributes of Effective Public Relations professionals
and indicate how each of these attributes will apply to/assist you for good job or position in
Public Relations (50 Marks).
ENDS
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