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PRT721S - PUBLIC RELATIONS THEORY AND PRACTICE - 1ST OPP - NOV 2025 |
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nAm l BI A un l VERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMPUTING AND INFORMATICS
SCHOOL OF NFORMATICS, JOURNALISM AND MEDIA TECHNOLOGY
DEPARTMENT: JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION: BACHELOR OF JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION CODE: 07BJOU
LEVEL: 7
COURSE CODE: PRT721S
COURSE NAME: PUBLIC RELATIONS THEORY AND
PRACTICE
SESSION: NOVEMBER 2025
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 50
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) DR. KHULEKANI NDLOVU (BJMT) AND MS. AGNES NYIRENDA (BCOM)
MODERATOR: MS. ANTONETTE KAKUJAHA-MURANGI
INSTRUCTIONS
1. Answer ANY TWO questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF TWO (2) PAGES (Including this front page)
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Question 1
With reference to Grunig's sit uationa l theory of publics and Freeman's stakeholder theory:
(a) Discuss the defining features that distinguish publics and sta keholders.
(12 marks)
(b) Outline the types of publics and types of stakeholders identified by th ese theories. (13 marks)
TOTAL
[25 Marks]
Question 2
Explain the main principles that define excellent public relations according to the Excellence Theory
of Public Relations.
[25 marks]
Question 3
Discuss the impact of social med ia, big data and artificial intelligence in public rel ations in the digital
age.
[25 marks]
Question 4
Explain the terms paid, earned and owned media and their role in public relations.
[25 marks]
ENDS