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MIO620S - MEETINGS INCENTIVES CONFERESNCES AND EVENTS - 1ST OPP - NOVEMBER 2022 |
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nAm I BIA u n IVERSITY
OF SCIEnCE AnD TECHnOLOGY
FacultyofManagemenStciences
Department of Hospitality and Tourism
BeethovenStreet
Private Bag13388
Windhoek
NAMIBIA
T: +264 61 207 2093
F: +264 61 207 9093
E: dht@nust.na
W: www.nust.na
QUALIFICATION: BACHELOROF TOURISM INNOVATION AND DEVELOPMENT/BACHELOROF
HOSPITALITYMANAGEMENT
QUALIFICATION CODE: 07BTID/07BHOM
LEVEL: 7
COURSECODE: MIO620S
COURSENAME: Meetings, Incentives,
Conferences and Events
SESSION: NOVERMBER 2022
DURATION: 2 HOURS
PAPER:THEORY
MARKS: 100
FIRSTOPPORTUNITY PAPER
EXAMINER: MRS. K. TSHITUKENINA
MODERATOR: MS. A SIEBERT
THISEXAMINATIONPAPERCONSISTSOF3 PAGES
(INCLUDINGTHISFRONTPAGE)
INSTRUCTIONS
1.
Answer all questions.
2.
Read all the questions carefully before answering.
3.
Marks for each question are indicated at the end of each question.
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Question 1
[15]
Illustrate your understanding of key MICE principles, use practical examples to define the
following terms:
1.1. Systematic Planning
(3)
1.2. Event Greening
(3)
1.3. Incentive travel
(3)
1.4. Destination Management Companies (DMC)
(3)
1.5. 3 E's of Event Marketing
(3)
Question 2
{22}
2.1. Discuss the criteria that a client can use when selecting an appropriate venue for a
MICE event.
(10)
2.2. You have been tasked to organise a Conference. By using a practical example briefly,
explain the six steps you need to follow?
(12)
Question 3
(16)
3.1. Planning is defined as the process by which we design various suitable actions to
achieve a set of objectives. Discuss four (4) planning styles that event planners can
use.
(8)
3.2. Discuss the advantages of using a Convention Centre and the disadvantages of using a
Hotel as a venue for a MICE Event.
(8)
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Question 4
(4x2 = 8}
Matthews (2008} is of the opinion that successful event planners should possess some
common characteristics when producing events. Please elaborate on any four of these
characteristics which are required for event planners.
Question 5
(13)
5.1. Explain what is evaluation?
(3}
5.2. Discuss five (5} reasons why event planners would evaluate an event.
(10}
Question 6
(15}
6.1. MICE is an acronym that is used within the Tourism Industry. Define each component of
this acronym and provide practical examples.
(4x3 = 12}
6.2. List some key Stakeholders the MICE industry
(3}
Question 7
(11)
7.1. Discuss the factors influencing the MICE Industry in line with the following aspects:
(6}
• Economic Downturn
• Technology
• Sustainability and Green Events
7.2. Successful event planning is crucial for the MICE Industry. Identify five (5} decision-
making criteria for corporate meetings and incentive travels in selecting a destination.
(5)
TOTAL [100 MARKS]
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