QUESTION 2
[25 Marks]
1. In a perfectly competitive market, industry demand is:
P = 850 - 2Q,
and industry supply is:
P = 250 + 4Q.
(a) Determine the industry price and output under perfect competition.
[6]
(b) Now suppose that all the firms collude to form a single monopoly. (There is no change
in the demand or cost conditions of the industry). What price and total output would the
monopoly set?
[7]
(c) Compare the monopoly outcome with the competitive outcome in part (a) and (b)
above.
[2]
2. Why do monopolistic competitors have a tendency to advertise much more than perfectly
competitive firms?
[S]
3. What are the assumptions of the kinked demand curve model? What is its main conclusion
about oligopoly behavior?
[S]
QUESTION 3
[30 Marks]
1. Your firm produces two products, the demands for which are independent. Both products
are produced at zero marginal cost. You face four consumers (or groups of consumers)
with the following reservation prices:
Consumer
Good 1 {N$)
Good 2 (N$)
A
25
100
B
40
80
C
80
40
D
100
25
(a) Consider three alternative pricing strategies: (i) selling the goods separately; (ii) pure
bundling; (iii) mixed bundling. For each strategy, determine the optimal prices to be
charged and the resulting profits. Which strategy would be best?
(11)
(b) Compare pure bundling and mixed bundling.
(4)
2. Discuss the three broad forms of price discrimination.
(15)
3