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COT721S - COMMUNICATION THEORIES - 2ND OPP - DECEMBER 2025 |
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n Am I BI A u n I VE RS ITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM MODE: 7
COURSE CODE: COT721S
COURSE NAME: COMMUNICATION THEORIES
SESSION: DECEMBER 2025
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
EXAMINER:
2nd OPPORTUNITY EXAMINATION QUESTION PAPER
DR. B. KAMWI
MODERATOR: MR. I. HAMATA
INSTRUCTIONS
1. Answer ALL the questions and start each question on a new page.
2. Read all questions carefully before answering.
3. Number answers according to the numbering structure provided in the question
paper.
4. INDICATE WHETHER YOU ARE FM; PM OR A DI STUDENT
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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Question 1
[15]
With reference to its five questions, explain the Lasswell model to the understanding of
communication/media. Provide examples.
Question 2
a) What does interpersonal communication entail?
[4]
b) Discuss the four forms of interpersonal communication. Provide relevant examples.
[16]
Question 3
[25]
According to mass communication theories, media content influences the audience's attitudes, beliefs,
behaviours, and perceptions in several ways. Discuss the media effect on individuals/society through
the lens of the Cultivation theory, as it relates to TV viewing.
Question 4
a) What does the politeness theory examine considering its main assumptions?
[8]
b) Differentiate the following aspects of the politeness theory: i) positive face, ii) negative face,
and iii) face-threating acts {FTAs).
[6]
c) Outline the three strategies for maintaining politeness
[6]
Question 5
a) What is the focus of the Feminist theory?
[4]
b) Identify and discuss four feminist theories discussed in this course.
[16]
-END OF PAPER-
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