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COT721S - COMMUNICATION THEORIES - 1ST OPP - NOVEMBER 2023 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE
TECHnOLOGY
FACULTYOF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENTOF COMMUNICATION AND LANGUAGES
QUALIFICATION:BACHELOROF COMMUNICATION
QUALIFICATIONCODE: 07BCMM
LEVEL: 7
COURSECODE:COT721S
COURSENAME: COMMUNICATION THEORIES
SESSION:NOVEMBER 2023
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MR BEVENKAMWI
MODERATOR: MR ISACKHAMATA
INSTRUCTIONS
1. Answer the questions according to instructions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPERCONSISTSOF _2_ PAGES{Including this front page)
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Answer ANYTWO questions (Total =50 marks x 2 = 100%)
Question 1
[25 marks]
Communication models present various aspects of communication logically that help researchers in
acquiring an understanding of the pattern of communication. With the help of the communication
models, the researcher can undertake the communication programmes and put them into operation
in a well-organised manner (Kapur, 2020). In line with the above assertion, provide the five models of
communication discussed in this course and outline the contributions of each to the study of
communication.
(500 words)
Question 2
[25 marks]
Communication is a complex concept. Write an essay with special consideration of the following.
1) Definition of communication.
2) The various elements/process of communication.
3) Show the graphic representation of communication.
Question 3
[25 marks]
Describe the negative impact of the social uses of television programme viewing by applying the
Cultivation theory. Provide appropriate examples.
(500 words)
Question 4
[25 marks]
There are three tenets of the Frankfurt School of Critical Theory. Describe each tenet and give a
concrete example for each component.
-END OF PAPER-
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