Question 1
Critically analyse the concept of 'commodification of sport'. With the use of relevant
examples, discuss its impact on two of the following stakeholder groups:
• Athletes
• Fans/Spectators
• Sports clubs/Organisations
[25 marks]
Question 2
"Sport has the power to both challenge and reinforce social inequalities." Discuss this
statement with reference to the issue of race and ethnicity in sport.
(25 marks]
Question 3
The relationship between sport and the media is symbiotic. Analyse this relationship, focusing
on two of the following aspects:
• The influence of media on the rules and formats of sports.
• The role of social media in shaping athlete identity and fan engagement.
• The economic interdependency between sports leagues and broadcasters.
(25 marks)
Question 4
Evaluate the role of sport as a tool for social development and change. In your answer,
provide examples of how sport can be used to address specific social issues.
(25 marks)
Question 5
Discuss the concept of deviance in sport. Distinguish between on-field deviance (e.g.,
violence, cheating) and off-field deviance (e.g., doping, corruption) and explain the societal
and institutional responses to these forms of deviance.
[25 marks]
END OF FIRST OPPORTUNITY EXAMINATION MEMORANDUM
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