ICC511S - INTERCULTURAL COMMUNICATION - 1ST OPP - NOVEMBER 2023


ICC511S - INTERCULTURAL COMMUNICATION - 1ST OPP - NOVEMBER 2023



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r
nAmI BIA unIVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE:
07BCMM
COURSE CODE: ICC511S
LEVEL: 5
COURSE NAME: INTERCUL TURAL
COMMUNICATION
SESSION:
2023
NOVEMBER
PAPER: THEORY
DURATION:
2 HOURS
MARKS: 100
FIRST OPPORTUNITY QUESTION PAPER
EXAMINER(S) DR M. MHENE
MODERATOR: DR. A. HAUTEMO
INSTRUCTIONS
1. Answer TWO questions.
2. TOTAL MARKS: 25x2= 50 X 2 = 100
3. Each essay must be 600 words
4. Write clearly and neatly.
5. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)

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Answer TWO questions only
Question 1
(25 marks)
"Developing constructive, quality intercultural relationships can make life enriching
and exciting for ourselves and for other people around us". In light of the quotation
above, write an essay on the importance of studying lntercultural Communication.
(ICC). Provide suitable examples.
Question 2
(25 marks)
"lntercultural communication can be a challenge. Sometimes we do not take
cognisance of how our culture can have an impact on the communication process".
In light of the quotation above, discuss how the lntercultural Difference Alertness
Model (IDAM) revolves around intercultural alertness stages. Illustrate each stage
with tangible examples.
Question 3
(25 marks)
Write an essay describing the three levels of culture. Provide relevant examples for
each level.
Question 4
(25 marks)
"Cultural identity has a very large effect on intercultural communication. It is very
important because it deals with one's self-concept as a member of a particular
cultural group and one's interpretation of the world". Discuss the following concepts
in light of the quotation above:
(i) The nature of identity
(ii) The formation of cultural identity
(iii) Pathways to identity
TOTAL MARKS: 25x2= 50 X 2 = 100
End of question paper