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MVT620S - MARKETING IN VET B - 2ND OPP - JANUARY 2024 |
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nAm I BIA un IVERSITY
OF SCIEnCE Ano TECHn OLOGY
FACULTYOFCOMMERCEH, UMANSCIENCEAND EDUCATION
DEPARTMENT OF TECHNICAL, VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION : DIPLOMA IN TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING :
MANAGEMENT
QUALIFICATION CODE: 06DTVT
LEVEL: 6
COURSE CODE: MVT620S
COURSE NAME: Marketing in VET B
SESSION: January 2024
PAPER: 2
DURATION: 3 Hours
MARKS: 100
SECONDOPPORTUNITYEXAMINATION QUESTIONPAPER
EXAMINER(S) Prof Noel Kufaine
MODERATOR: Mr Ndakolute Abraham
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPERCONSISTOF 2 PAGES- INCLUDING THE COVERPAGE.
1. Marketing strategies in education are used to communicate their unique value
propositions to attract students. Based on your understanding indicate "True or False"
whether the following are marketing strategies in TVET (20)
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a. School Uniform
b. Social Media Engagement
c. Technical Education
d. Email Campaigns
e. Leverage Alumni Networks
f. Personalization
g. Qualification
h. Online Advertising
i. Responsive Customer Support
j. Higher education
2. An organisation can reach its strategic objectives by matching its strengths and
resources to available opportunities in the market. Using appropriate examples
describe how the following competitive strategies work (20)
a. Market expansion
b. Market share gain
c. Market maintenance
d. Market niche strategies
3. Marketing strategies are comprehensive plans and approaches that businesses and
organizations use to promote their products and services. Describe the following market
growth matrix. (20)
a. Market penetration
b. Market development
c. Product development
d. Diversification
4. Effective marketing strategies aim to reach and engage potential customers, create brand
awareness. Outline and describe the five marketing strategy auditing questions (20)
5. Development and implementation of marketing strategies and activities requires
marketing management skills. Define and describe in your own words the following
marketing management activities: (20)
a. Planning
b. Organising
c. Implementation
d. Control
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