 |
MTH521S - MEDIA THEORY - 2ND OPP - JAN 2020 |
|
|
1 Page 1 |
▲back to top |
NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY OF HUMAN SCIENCES
DEPARTMENT OF COMMUNICATION
QUALIFICATION: BACHELOR OF JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION CODE: 07BJMT
LEVEL: 5
COURSE CODE: MTH521S
COURSE NAME: MEDIA THEORY
SESSION:
JANUARY 2020
PAPER: THE ONLY PAPER
DURATION:
3 HOURS
MARKS: 100
SUPPLEMENTARY/SECOND-OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER:
MS EMILY M. BROWN
MODERATOR:
DR HUGH ELLIS
INSTRUCTIONS
1. READ questions carefully.
2. Answer all questions.
3. Good luck!
THIS QUESTION PAPER IS COMPRISED OF TWO PAGES, INCLUDING THE COVER PAGE.
|
|
2 Page 2 |
▲back to top |
MEDIA THEORY (MTH521S)
Supplementary Examination: January 2020
QUESTION 1
[20]
Discuss the Triadic Reciprocal Determinism Model and discuss the work of the
theorist who is responsible for the theory associated with this Model.
QUESTION 2
[20]
Bearing in mind the communication process, discuss what the following elements
entail:
(i)
The Communicator (4)
(ii)
The Message
(4)
(iii)
Encoding
(6)
(iv) | The Receiver
(6)
QUESTION 3
[20]
Discuss the Agenda-Setting Theory, and make reference to what is known as the
Kylie Effect.
QUESTION 4
[20]
Discuss the following forms of communication and make reference to relevant
examples to illustrate your answer.
(i)
Interpersonal Communication
(6)
(ii)
Small group Communication
(6)
(iii) Mass Communication
(8)
QUESTION 5
[20]
What does the Uses and Gratifications Theory entail? Discuss by making reference
to examples from the Mass Media.
TOTAL:
{100}
MTH521S Supplementary Examination January 2020