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IMT811S - INTERNATIONAL MARKETING MANAGEMENT - 2ND OPP - JULY 2025 |
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nAm I BI A u n IVERS ITY
OF SCIEnCE Ano TECHn0L0GY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF MARl<ETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION: BACHELOR HONORS OF MARKETING
QUALIFICATION CODE: 0SBMAR
LEVEL: 8
COURSE CODE: IMT811S
COURSE NAME: INTERNATIONAL MARKETING
MANAGEMENT
SESSION: JUNE 2025/ JULY 2025
DURATION: 3 HOURS
PAPER: SECOND OPPORTUNITY
MARl<S: 100
EXAMINER(S)
SECOND OPPORTUNITY EXAMINATION PAPER
DR. B.M. VAN NIEKERI<(FT/PT)
MODERATOR: Mr. RITTER
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
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THEORYAND APPLICATIONQUESTIONS
[100 marks)
Answer all the questions in the answer book(s) provided.
uestion 1
10
Outline the stages of international marketing involvement.
uestion 2
s
Explain the importance of the self-reference criterion.
uestion 3
9
Explain by means of examples how consumers can reap the benefits of globalization.
Question 4
(12)
Explain the four (4) types of political risks that international businesses face.
uestion 5
8
Identify and discuss Namibia's economic growth factors that exist to some extent during economic
growth.
uestion 6
8
A foreign country's economic viability should be assessed before and during international marketing.
Compile a checklist regarding the country's economic position. The checklist should contain at least eight
(8) points.
uestion 7
12
Explain the main four (4) forms of political risks which Namibia must consider when engaging
international marketing in a foreign country such as Russia
uestion 8
8
Differentiate between the three (3) main legal systems in international marketing. Mention under which
of the main legal systems the Namibian law abides to.
Question 9
(18)
Outline and briefly describe the process of cultural analysis
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Question 10
(101
Namibia foresees international marketing and must decide on which market entry mode to use. There
are a few issues a company must take into consideration when deciding on the entry mode to a foreign
market. Construct a decision criterion for the mode of entry which includes all the categories that need
to be considered
Total marks: 100
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