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MTC821S - MANAGEMENT OF TECHNOLOGY - 2ND OPP - JAN 2020 |
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iO
nOF A SmCIEI NBCE| A ANUD n T|ExCHE NROLS OIGTYY
Faculty of Management Sciences
Department of Management
3B Storch Street
WPriivnatdehoekBag 331833888
NAMIBIA
T. #264 61207 2220
FE:: d+2m6l4@n6u1s2t07.na9220
Wr www.nust.na
QUALIFICATION: Bachelor of Business Management Honours
QUALIFICATION CODE: 08BBMH
COURSE: Management of Technology
DATE: January 2020
LEVEL: 8
COURSE CODE: MTC821S
SESSION: 2"? Opportunity
DURATION: 3 Hours
MARKS: 100
2°¢ OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER: J. V. OLU OJO
MODERATOR: E. MBANGA
THIS PAPER CONSISTS OF 6 PAGES
(INCLUDING THIS FRONT PAGE)
INSTRUCTIONS
Answer all questions.
Read all the questions carefully before answering.
Marks for each question are indicated at the end of each question.
Please ensure that your writing is legible, neat and presentable.
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Section A: Multiple Choice Questions.
(1 mark x 20=20 Marks).
1. Innovation is ..............
a. Turning ideas into money.
b. Practical application of new inventions into marketable products or services
C. a+b
d. Discovering a new place
e. None of the above
2. Innovation is important for firms to compete in many industries because it enables them
Introduce new products/services into the market
Provide better utility to customers
Improve effectiveness and efficiency of processes
atb+c
None of the above
3. What is the difference between innovation and invention?
Innovation is creation or formulation of a new idea, service or product.
Invention is the practical application of an invention into a marketable product or
service
c. Invention is creation or formulation of a new idea, service or product.
d. a+b
e. All of the above
4. The advantages of technological innovation include.........
a . The most profit
b. Better utilization of the organization's resources
Cc . More projects
d . Increased GDP and standards of living worldwide
e. Stronger core competencies
5. Many innovation projects fail to generate economic returns because of
a. Technical and market uncertainties
b . Dysfunctional conflict between functional managers and project managers
Cc . Expensive
d. Infighting
e . Stress
6. Use of collaborative research agreement is increasing worldwide because of ....
a. Increased awareness
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Cheaper and faster means of communication
Availability and affordability of partnerships
Effective monitoring of partnerships and collaboration
All of the above
7. The path that a technology follows through time is called
Development route
Technology trajectory
Technology path
Innovation route
e. All of the above
8. One of the following explains why an understanding of Technology cycles and “S”
curves is important for effective Innovation Management?
a. To manage effectively and efficiently
b. To plan for the future for a new wave of innovation.
c. To understand product life cycle
d. All of the above
e. None of the above
9. Product innovation is embodied in...........
a. How the organization conducts business
b. The retailing channels of the products
c. Outputs, goods and services of the organization
d. Human resources of the organization
e. None of the above
10. Process innovation is............
a. Innovation in the way organization conducts business
b. Innovation in product
c. Project management
d. All of the above
e. None of the above
11. The following is a type of innovation...
Continuous
Incremental
Novelty
Explosive
Popular
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12. In S-curve of technology diffusion, adoption is initially low because of...
a. High pricing
b. Improper marketing
Cc . Globalization
d . Regulations
e. Unfamiliarity with the technology
13. What percentage of individuals adopting an innovation are early majority
a. 2.5%
b. 15%
c. 25%
d. 34%
e. 40%
14. Technological change is usually cyclical. Which of these describes the trend?
a. Initial period of turbulence —» calmness —> diminishing returns —> extinction
b. Initial period of turbulence -»discontinuity—» diminishing returns -» termination
Cc. Turbulence —» rapid improvement —diminishing returns —» technological
discontinuity
Diminishing returns —» technological discontinuity > rapid improvement»
termination
e. None of the above
15. Which of the following factors is likely to influence the length of the life of technology
cycles in an industry
a. Fixed cost of development or production
b. Marketing
C. History of the technology
d. All of the above
e. None of the above
16.Which one of the characteristics below is a dimension of an Innovation
Architectural
Passionate
Foundational
Service
Integration
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17.A technology value is driven by the following.......
a. Standalone value and price
b. Location and price
C. Standalone value and network externality value
d. Availability and affordability
e All of the above
18. Individual creativity is a function of ...........
a. Intellectual ability, knowledge, style of thinking, personality and motivation
b. Knowledge, family background, style of thinking, wealth
c. Motivation, science, education, intellectual ability
d. atc
e. None of the above
19. The first entrants to sell in a new product or service category are...
Early followers
Early movers
First followers
First movers
e. None of the above
20. In formulating the Technological Innovation strategy, one of these is a factor not to be
considered.....
a. Assessing the firm’s position and defining the strategic direction
b. Choosing innovation projects in which to invest
c. Choosing collaboration modes
d. Stakeholders’ preference
e . Intellectual Property
Total Section A — 20 marks
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Section B: Essay type questions
[80 MARKS]
Question 1
Why do you think so many innovation projects fail to generate an economic return? Please
illustrate with examples from Namibia environment.
(20 marks)
Question 2
What are some of the advantages and disadvantages of a) individuals as innovators, b)
firms as innovators, c) universities as innovators, d) government institutions as innovators,
€) nonprofit organizations as innovators?
(20 marks)
Question 3
What are some of the advantages of entering a market early? Are there any advantages to
entering a market late?
(20 marks)
Question 4
What are the differences between patents, copyrights, and trademarks? Provide examples
as to how these three Intellectual Properties are managed in the context of Namibia.
(20 marks)
(80 marks)
THE END