SECTION B: CASE STUDY
QUESTION 2
Read the following case study and answer the following questions.
{39 marks)
Holy media outlet, rooted in providing investigative journalism in emerging markets,
faces significant challenges in adapting to the digital era, necessitating workforce
training to remain competitive. The organization struggles with a 30% decline in
traditional revenue streams and a slow digital adoption rate among its staff, which
hampers its ability to effectively engage with a younger, more digitally savvy audience.
Externally, it faces stiff competition from global media conglomerates and local news
sources that have already transitioned to digital platforms, leading to a loss of market
share. The primary strategic objective of the organization is to undergo a comprehensive
digital transformation to enhance content delivery, audience engagement, and open
new revenue channels.
2.1 Formulate a purpose statement for the above training?
(5)
2.2 Formulate any five (5) relevant learning objectives for the above training? {10}
2.3 The selection of relevant content will be key for the Holy media holding to
achieve its desired objectives. Identify and discuss any criteria that the company
should rely on in selecting the right learning content?
{14)
2.4 Achieving the objectives of a training plan can be faced with critical challenges.
Discuss common challenges that Holy Media outlets should prepare for in order
to advance the most effective training programme?
{10)
Total Marks: 100
Good luck!
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