 |
PAM621S - PRINCIPLES OF AGRIBUSINESS MARKETING - 1ST OPP - NOV 2022 |
|
|
1 Page 1 |
▲back to top |
[
nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnDLOGY
FACULTYOF HEALTH,NATURALRESOURCESAND APPLIEDSCIENCES
DEPARTMENTOF AGRICULTUREAND NATURALRESOURCESSCIENCES
QUALIFICATION:BACHELOROF SCIENCEIN AGRICULTURE
QUALIFICATION CODE: 07BAGA
COURSECODE: PAM 621S
DATE:NOVEMBER 2022
LEVEL: 7
COURSENAME: PRINCIPLESOF AGRIBUSINESS
MARKETING
DURATION: 3 HOURS
MARKS: 100
FIRSTOPPORTUNITYEXAMINATION QUESTION PAPER
EXAMINER{S) Mr. Teofilus Shiimi
MODERATOR: Mr. Salomo Mbai
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLEMATERIALS
1. Examination question paper
2. Answering book
THIS EXAMINATION QUESTION PAPERCONSISTSOF 2 PAGES(Excluding this front page)
|
|
2 Page 2 |
▲back to top |
Question 1
(a) As a marketer why is it important to understand needs, wants and demand of your clients?
[3]
(b) Discuss the advantage of satisfying a customer to a product/brand owner.
[3]
(c) Explain what you need to do to retain your customers when marketing a product/brand.
[2]
(d) What is the appropriate stage for a marketer to start designing a customer-driven marketing
strategy?
[2]
(e) Explain why it is important for the firm/company to have the market divided into segments.
[4]
(f) Explain how the explosive growth in digital technology fundamentally changed the way we
live.
[6]
Sub-Total Marks
[20]
Question 2
(a) Explain Why the prices of agricultural products are rarely fixed?
[4]
(b) Discuss strategies that you can implement to enjoy better prices in the marketing of
agricultural products.
[6]
(c) "Assume you are a Board Member of a newly established poultry company in Namibia". Explain how
you will advise other Board Members on how the company can create value for your customer? [6]
(d) Explain why customer
marketing?
Sub-Total Marks
relationship
management
is an important
concept
in modern
[4]
[20]
Question 3
(a) Discussthe main purpose of analyzingthe current businessportfolios in strategic businessplanning.
[2]
(b) "Assume you are a Board Member of a newly established poultry company in Namibia". Discussany
three strategies you will recommend to the company to penetrate the market and establish its ground.
[6]
(c) "When analyzing markets, marketing management takes other companies into account". Discusshow
competitors could be good motivators in shaping your business.
[4]
(d) "Companies must design effective marketing information systems". Discuss the importance of
marketing information systems to any business?
[4]
1
|
|
3 Page 3 |
▲back to top |
(e) Explain how important is the post-purchase experience of the customer toward building a profitable
relationship with a product brand?
[4]
Sub-TotalMarks
[20]
Question 4
(a) "Consumers make many buying decisions every day, and the buying decision is the focal point of the
marketers". Explain the reason behind why companies conduct research on what consumers buy, where
they buy, and how much they buy.
[6]
(b) Discussat least three factors that influence consumer behaviour when buying goods and services?
[6]
(c) Explain how business markets differ from consumers market.
[2]
(d) "Engaging business buyers with digital and social marketing has changed the face of the business-to-
business buying and marketing process". Discussthe benefit of e-procurement with at least three points.
[6]
Sub-Total Marks
[20]
Question 5
(a) With at least two points, explain why a business cannot appeal to all buyers in the marketplace.
[4]
(b) Differentiate between market segmentation and market differentiation strategy.
[4]
(c) "When developing a new product, a company goes through vigorous process". Explain how external
idea sources become a good source in a product development process?
[3]
(d) With at least three points, discuss what influences business buying behaviour.
[6]
(e) Mention three strategies you can implement to build a strong brand.
[3]
Sub- Total Marks
[20]
End!
2