 |
SMG811S - STRATEGIC MARKETING MANAGEMENT ANALYSIS PLANNING AND DECISION MAKING - 2ND OPP - JULY 2022 |
|
|
1 Page 1 |
▲back to top |
n Am I BI A u n IVER s I TY
OF SCIEnCE Ano TECHnDLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING AND LOGISTICS
QUALIFICATION: BACHELOR OF MARKETING HONOURS
QUALIFICATION CODE: 08MARK
COURSE CODE: SMG811S
SESSION: JUNE/JULY 2022
LEVEL: 8
COURSE NAME:
Strategic Marketing Management: Analysis,
Planning and Decision Making
PAPER: (PAPER1)
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MS CHERLEYDU PLESSIS
DR STEWARTKAUPA
MODERATOR: DR S.P SHIHOMEKA
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
|
|
3 Page 3 |
▲back to top |
QUESTION ONE
25MARKS
As a marketing strategist you have been hired by a new firm that has just entered the
Namibian liquor industry to conduct a competitor analysis of a well-established market leader
in this industry.
Present any FIVE (5) factors that you will address when conducting a competitor analysis.
QUESTION TWO
25MARKS
It has long been recognized that market challengers rarely succeed by relying on just one
element of strategy. Instead, the challenging strategy needs to be made up of several strands
that, together, provide the basis for sustainable competitive advantage.
Against this background explain FIVE (5) strategies that can be adopted by a market
challenger in order to successfully compete in the market.
QUESTION THREE
25MARKS
Discuss any FIVE (5) marketing priorities that marketing managers should take into
consideration in the new millennium when coming up with strategic marketing decisions that
can give an organisation a sustainable competitive advantage. Present practical examples to
support your answers.
QUESTION FOUR
25MARKS
A marketing strategist should aim his/her marketing strategies and tactics at creating a truly
market oriented organisation and in order to achieve this there is a need for designing
marketing strategies that are effective and efficient.
Given this background present any FIVE (5) characteristics of an effective marketing program
in an organisation.
END OF PAPER
2
|
|
4 Page 4 |
▲back to top |
P/Bag ·•3388
Wiridhoek
"iijmlnia