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MVT610S - MARKETING IN VET - 1ST OPP - JUNE 2022 |
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nAmlBIA UnlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF TECHNICAL VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION: DIPLOMA IN TVET MANAGEMENT
QUALIFICATION CODE: DTVET -M
LEVEL: 6
COURSE CODE: MVT610S
COURSE NAME: MARKETING IN VET
SESSION: JUNE 2022
DURATION: 2 HOURS
PAPER: (PAPER1)
MARKS: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr LP. Hauuanga
MODERATOR: Mr. J. Subasubani
,.
INSTRUCTIONS
1. Answer ALL the questions.- ·
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF _5_ PAGES (Including this front page)
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SECTION A
Question 1
The role of promotion is to inform and persuade customers to facilitate exchanges, for example
through advertising and personal selling. Since no product can sell itself irrespective of how superb
its quality is and how well priced it is, if people are not aware of its existence, it cannot sell itself.
1.1 Based on the above text, there are several ways of promoting your product or services; you
should now clearly explain each term below. (10)
Advertising (2)
Publicity (2)
Sales promotion (2)
Public relations (2)
Direct Marketing (2)
SECTION B
Question 2: {10 marks)
2.1 This term has to do with you making the product available to customers. (Choose only one
possible answer)
(1)
a. Product
b. Engagement
c. Distribution
d. Promotion
2.2 This concept describes the achievement of your organizational goals that consist of determining
the needs and wants of the target markets and delivering the desired satisfaction more effectively
and efficiently than your competitors (Choose only one possible answer) (1)
a. Selling Concept
b. Marketing Concept
c. Production Concept
d. Market Orientation
2.3 This term refers to the process of seeking after wisest approach to marketing or knowledge
about reality. (Choose only one possible answer)
(1)
a. Philosophy
b. Skills
c. Education
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d. Training
2.4 This term describes that consumer will favour those widely available products and low in
cost/price. (Choose only one possible answer)
(1)
a. Product Concept
b. Production Concept
c. Selling Concept
d. Societal Marketing Concept
2.5 This concept defines that the organization's task is to determine the needs and wants of target
markets and to deliver the desired satisfaction more effectively and efficiently than competitors.
(Choose only one possible answer)
(1)
a. Production Concept
b. Product Concept
c. Societal Marketing Concept
d. Selling Concept
2.6 This concept defines the process of identifying prospective buyers, understanding them
intimately, and developing favourable long-term perceptions of one's organization and its offerings
so that buyers would choose them in the marketplace. {Choose only one possible answer) (1)
a. Production Concept
b. Selling Concept
c. Societal Marketing Concept
d. Customer Relationship Management
2.7 This term describes the goals achieved by an organization, and its primary goal is. (Choose only
one possible answer)
(1)
a. Price
b. Product·
c. Profit
d. Promotion
2.8 This term defines the management process which identifies, anticipates, and supplies customer
requirements efficiently and profitably (Choose only one possible answer)
(1)
a. Marketing
b. Management
C. Leadership
d. Marketing Mix
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2.9 This process involves a salesperson (Choose only one possible answer}
(1)
a. Personal selling
b. Selling Concept
c. Target market
d. Customer needs satisfaction
2.10 This concept defines anything of value exchange for the product and it also regarded as: (Choose
only one possible answer}
(1)
a. Product
b. People
c. Price
d. Promotion
Question 3
3.1 Critically name and explain any five (5) characteristics of modern marketing
(10)
SECTIONC
Question 4
CASESTUDY
Read the case study below and answer the questions that follow.
Nora has been employed for 20 years as a receptionist for G-Electronics in Windhoek, an IT company
that manufactures and supply electronic equipment. The company has expanded rapidly and in the
past few years has seen the need to reposition itself in the market. The daily pressures of work are
high, and on this day, like most others, the employees in the various departments are absorbed in
their own job activities. Nora finds it difficult to relate the importance of her job to the whole
company success. The company has strategically decided to put more emphasis on marketing and
create opportunities for existing staff to be promoted in areas of customer care, product quality
standardization, electronic marketing and promotions apart from promising better remuneration to
staff, the company has been encouraging its staff to enroll for part-time marketing courses at tertiary
education institutions. Many of them have enrolled but Nora feels that she cannot cope with more
responsibilities, a full-time employment and studying at the same time has proven to be hard. A
senior manager has suggested the introduction and enrollment of a Marketing Training Programme
for her. The idea is under discussion at management level.
1. Identify factors in the case study that inhibits learning to take place in a working
environment.
(5)
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2. Discussthe Marketing areas of training to be given to Nora?
(S)
3. Identify six factors influencing Training to take place in any organization.
(6)
4. The fundamental objectives of most business are survival, profit, and growth. Marketing
contributes directly to achieving these objectives. Discussfour activities that are vital to
business organisation.
(4)
Total:
(50)