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MVT610S - MARKETING IN VET - 1ST OPP - JUNE 2023 |
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nAmI BIA un IVERSITY
OF SCIEn CE Ano TECHn OLOGY
FACULTYOF COMMERCE,HUMAN SCIENCEAND EDUCATION
DEPARTMENT OF TECHNICAL, VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION: DIPLOMA IN TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING:
MANAGEMENT
QUALIFICATION CODE: 06DTVT
LEVEL: 6
COURSE CODE: MVT610S
COURSE NAME: Marketing in VET
SESSION: 2023
PAPER: 1
DURATION: 3 HOURS
MARKS: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Prof Noel Kufaine
MODERATOR: N Abraham
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSIST OF 2 PAGES- INCLUDING COVER PAGE.
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1. Define the following terms. (10)
a. Marketing strategy.
b. Market segmentation.
c. Market environment.
d. Customer rights
e. Competitive advantage
2. a. Define and describe market mix. (5)
b. Why is it important to create and maintain market mix? .(5)
c. Describe the 4 Ps in the market mix? (20)
3. Management of marketing activities involves planning, organising, implementing, and
controlling. Define and describe in your own words the following activities: (20)
a. Planning
b. Organising.
C. Implementation
d. Control
4. There are different types of data used in marketing. Define and describe the
following types of data. (20)
a. internal data
b. External data
c. Primary data
d. Secondary data
e. Quantitative data
5. The marketing process requires a marketer to conduct a situation analysis to understand,
strength, weakness, opportunities, and threats. Define and describe in your own words the
following terms (20)
a. Strength
b. Weakness
C. Opportunity
d. Threat
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