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MVT610S - MARKETING IN VET - 2ND OPP - JULY 2023 |
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nAmlBIA unlVERSITY
OF SCIEn CE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF TECHNICAL, VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION: DIPLOMA IN TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING:
MANAGEMENT
QUALIFICATION CODE: 06DTVT
LEVEL: 6
COURSE CODE: MVT610S
COURSE NAME: Marketing in VET
SESSION: July 2023
PAPER: 2
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Prof Noel Kufaine
MODERATOR: N Abraham
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSIST OF 2 PAGES- INCLUDING COVER PAGE
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1. Define the following terms. (15)
a. Marketing strategy.
b. Market segmentation.
c. Market environment.
d. Customer rights.
e. Competitive advantage.
2. Define and describe the following market categories. (20)
a. Consumer markets.
b. Industrial markets.
c. Re-seller markets.
d. Government markets
e. International markets.
3. Management of marketing activities involves planning, organising, implementing, and
controlling. Define and describe in your own words the following activities: (20)
a. Planning.
b. Organising.
C. Implementation
d. Control.
4. Marketing process involves Marketing opportunity analysis, Target market selection,
Marketing mix development, and Management of marketing activities. Define and describe
the following: (15)
a. Marketing opportunity analysis.
b. Target market.
c. Marketing mix.
5. Marketers need the ability to organise and interpret data in a way that can lead to important
strategic decisions. Using examples, outline and describe three categories of marketing
information a market will use. (15)
6. Marketing has different concepts which describe marketing situations. Demonstrate your
understanding by describing the following concepts using your own examples. (15)
a. Production concept.
b. Product concept.
c. Selling concept.
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