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IMT811S - INTERNATIONAL MARKETING MANAGEMENT - 1ST OPP - JUNE 2025 |
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nAm I BIA unlVERSITY
OF SCIEnCE RnD TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF MARl<ETING, LOGISTICS AND SPORT MANAGEMENT
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QUALIFICATION: BACHELOR HONORS OF MARl<ETING
QUALIFICATION CODE: 08BMAR
LEVEL: 8
COURSE CODE: IMT811S
COURSE NAME: INTERNATIONAL MARKETING
MANAGEMENT
SESSION: JUNE 2025/ JULY 2025
DURATION: 3 HOURS
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PAPER: FIRST OPPORTUNITY
MARl<S: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
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EXAMINER{S) DR. B.M. VAN NIEKERI<(FT/PT)
MODERATOR: Mr. RITTER
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
a- THIS QUESTION PAPER CONSISTS OF PAGES (Including this front page)
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THEORY AND APPLICATION QUESTIONS
[100 marks)
Answer all the questions in the answer book{s) provided.
uestion 1
9
Differentiate between the different approaches' companies can follow to direct strategic orientation in
international markets.
uestion 2
12
Differentiate between the three (3) main legal systems in international marketing. Briefly explain under
which of the main legal systems the Namibian law abides to.
uestion 3
12
Discuss the various cultural dimensions identified by Geert Hofstede and make it applicable in
international marketing.
uestion 4
7
Briefly discuss the three (3) stages involved in the technological development process.
uestion 5
60
Please read the scenario below and answer the questions accordingly.
Scenario: Importance of Considering Political and Economic Risks in International Marketing- Russia
Russia, the largest country in the world by land area, has long been an attractive market for international
businesses, particularly in industries like energy, technology, and consumer goods. However, its political
and economic environment presents significant risks that companies must carefully consider before
entering the market. Marketers must carefully assessthese risks and develop strategies that include risk
mitigation measures, such as hedging against currency fluctuations, diversifying their operations, and
considering local partnerships to navigate the political landscape.
5.1 Identify and discuss a Country's economic growth factors that exist to some extent during
economic growth
(8)
5.2 In terms of international marketing contributions, explain the five (5) crucial weaknesses driving
the need for different thinking when a country such as Namibia considers marketing in Russia (15)
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5.3 Explain the main four (4) forms of political risks which Namibia must consider when engaging
international marketing in a foreign country such as Russia
(12)
5.4 Explain five (5) various ways Namibia can reduce political risks when engaging in international
marketing in a country such as Russia
(15)
5.5 Namibia foresees international marketing and must decide on which market entry mode to use.
There are a few issues a company must take into consideration when deciding on the entry mode to
a foreign market. Construct a decision criterion for the mode of entry which includes all the
categories that need to be considered
(10)
Total marks: 100
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