Question 1
Tom Co is a family business that has been wholly-owned and controlled by the Tom family
since 1920. The current chief executive, Mr Peter Tom, is the great grandson of the
company's founder and has himself been in post as CEOsince 1998. Because the Tom family
wanted to maintain a high degree of control, they operated a two-tier board structure: four
members of the Tom family comprised the supervisory board and the other eight non-family
directors comprised the operating board.
Despite being quite a large company with 5,000 employees, Tom Co never had any non-
executive directors because they were not required in privately-owned companies in the
country in which Tom Co was situated.
The four members of the Tom family valued the control ofthe supervisory board to ensure
that the full Tom family's wishes (being the only shareholders) were carried out. This also
enabled decisions to be made quickly, without the need to take everything before a meeting
of the full board.
Starting in 2008, the two tiers of the board met in joint sessions to discuss a flotation
(issuing public shares on the stock market) of 80% of the company. The issue of the family
losing control was raised by the CEO'sbrother, Mr Crispin Tom. He said that if the company
became listed, the Tom family would lose the freedom to manage the company as they
wished, including supporting their own long-held values and beliefs. These values, he said,
were managing for the long term and adopting a paternalistic management style. Other
directors said that the new listing rules that would apply to the board, including compliance
with the stock market's corporate governance codes of practice, would be expensive and
difficult to introduce.
The flotation went ahead in 2011. In order to comply with the new listing rules, Tom Co took
on a number of nonexecutive directors (NEDs) and formed a unitary board. A number of
problems arose around this time with NEDsfeeling frustrated at the culture and
management style in Tom Co, whilst the Tom family members found it difficult to make the
transition to managing a public company with a unitary board. Peter Tom said that it was
very different from managing the company when it was privately owned by the Tom family.
The human resources manager said that an effective induction programme for NEDs and
some relevant continuing professional development (CPD)for existing executives might help
to address the problems.
Required
(a) Compare the typical governance arrangements between a family business and a listed
company, and assess Crispin's view that the Tom family will 'lose the freedom to manage the
company as they wish' after the flotation. (10 marks)
(b) Assessthe benefits of introducing an induction programme for the new NEDs,and
requiring continual professional development (CPD)for the existing executives at Tom Co
after its flotation. (8 marks)
(c) Distinguish between unitary and two-tier boards, and discuss the difficulties that the Tom
family might encounter when introducing a unitary board. (7 marks)
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