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ICO511S - INTRODUCTION TO COMMUNICATION 1A - 1ST OPP - JUNE 2022 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTYOF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION
QUALIFICATION : BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
COURSE CODE: ICO511S
SESSION:
JUNE 2022
LEVEL: 5
COURSE NAME: INTRODUCTION TO
COMMUNICATION 1A
PAPER:
THEORY
DURATION:
2 HOURS
MARKS:
100
FIRSTOPPORTUNITYEXAMINATION QUESTION PAPER
EXAMINER(S) DR M. MHENE
MR P. PAULUS
MODERATOR: MS NGHIKEMBUA
INSTRUCTIONS
1. Answer TWO questions.
2. Write clearly and neatly.
3. Number the answers clearly.
4. Your essay must not be more than 600 words
PERMISSIBLEMATERIALS
THIS QUESTION PAPERCONSISTSOF 2 PAGES(Including this front page)
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I ..
Answer two~ of the following questions.
Question 1
(25 marks)
Write an essay in which you explain the electronic mass media age, which is the
fourth age in the history of communication studied in this course. Also include in your
essay, your opinion and reasoning on whether you think that electronic mass media
have negative effects on rural and indigenous people today.
Question 2
(25 marks)
Write an essay in which you compare and contrast Shannon and Weaver's view of
the communication process with the transactional model of communication.
Question 3
(25 marks)
"Individuals have sets of needs that motivate their communication and responses to
messages."
With the aid of a relevant diagram, identify and explain each of Maslow's five
hierarchies of needs. Give examples to support your answer.
Question 4
(25 marks)
The following are components/elements of the communication process as outlined
by Steinberg(2007:pp 45-51): (a)communicator and recipient;(b) message; (c)sign;
(d)encoding and decoding; (e) medium and channel; (f) content level and relational
level; (g)interpretation; (h) noise; (i) feedback; U) context.
Describe any five (5) of the above components and explain why each component is
significant in the communication process.
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nAITtlBIR
P/Bag13388
Uni V ERSITY
oFsc1rnceAno
Windhoek
NAMIBIA
TECHnOLOGY
..
2022-05-0 6
FACULTY OF HUMAN SCIENCES
DEPARTMENT OF COMMUNICATION