 |
MTC821S - MANAGEMENT OF TECHNOLOGY - 1ST OPP - NOV 2024 |
|
|
1 Page 1 |
▲back to top |
nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF MANAGEMENT SCIENCES
DEPARTMENT OF GOVERNANCE AND MANAGEMENT SCIENCE
--·
QUALIFICATION
·-
QUALIFICATION
: BACHELOR OF BUSINESS MANAGEMENT
CODE: 08HBBM
LEVEL: 8
·-
HONORS DEGREE
----------
--
COURSE CODE: MTC821S
COURSE NAME: MANAGEMENT OF TECHNOLOGY
SESSION: NOVEMBER 2024
DURATION: 3 HOURS
'------------·---
PAPER:THEORY
-·
MARKS: 100
---------
--
ri I 1----· ·--·- - ---- -- -·-·-- --·-------------
------ - --- - . - -
FIRST OPPORTUNITY EXAMINATION PAPER
EXAMINER.(5-) DR MosEs WAIGANJO
·· ····· ········· ·
1
_j [MODERATOR: MR ERNEST MBANGA
------=:-·~--~.~.··.·-:---- ·-__ ,
·------·--
---------------------
----------------------
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLE MATERIALS
NONE
THIS EXAMINATION PAPER CONSISTS OF 3 PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
SECTION A
Case Study
(50 Marks)
Techtronics Inc.: Navigating Innovation and Change
Techtronics Inc., a leading electronics manufacturer, has been at the forefront of consumer electronics
innovation for over two decades. Recently, however, the company has faced significant challenges due
to the rapid pace of technological change and evolving market demands. In response, Techtronics has
committed to substantial investments in artificial intelligence (Al) and automation to streamline
operations, enhance product quality, and reduce costs.
Technological Investment: Techtronics has allocated a significant portion of its budget to developing Al-
driven production lines and implementing advanced data analytics to predict market trends and
consumer preferences. This investment aims to improve product design, manufacturing efficiency, and
supply chain management.
Employee Concerns: The rollout of new technology has raised concerns among employees regarding job
security and changes to their roles. Many fear that automation could lead to significant layoffs and job
displacement.
Customer Feedback: While the new technology has resulted in innovative products with advanced
features, some customers have expressed concerns about reliability and security. Additionally, there has
been criticism regarding the steep learning curve associated with these new technologies.
Competitor Landscape: Competitors are also investing heavily in similar technologies, making the market
increasingly competitive. Techtronics must ensure that its technological advancements provide a
genuine competitive edge rather than simply becoming standard features.
By addressing these challenges proactively, Techtronics can leverage its investments to strengthen its
market position and maintain its legacy of innovation.
QUESTIONS FOR ANALYSIS:
1. Strategic Alignment: How well does Techtronics' investment in Al and automation align with its
overall business strategy? Consider the potential long-term benefits and risks associated with
this technological investment for the company. {10 Marks)
2. Change Management: What strategies should Techtronics implement to address employee
concerns about job security and changing roles? How can the company effectively manage the
transition to new technology while maintaining employee morale and productivity? (10 Marks)
3. Customer Experience: How can Techtronics alleviate customer concerns regarding product
reliability and security? Additionally, what steps can the company take to enhance customer
education and support, facilitating a smoother transition to new technology? {10 Marks)
2
|
|
3 Page 3 |
▲back to top |
4. Competitive Position: In what ways can Techtronics leverage its technological advancements to
gain a competitive edge and differentiate itself from competitors also investing in similar
technologies? (10 Marks)
5. Implementation and Integration: What key challenges might Techtronics encounter when
integrating Al and automation into its existing operations? How can the company ensure a
smooth implementation process while minimizing disruptions? (10 Marks)
SECTION B
(50 Marks)
QUESTION 1
Explain the traits that appear to make individuals most creative and discuss if these are the same traits
that lead to successful inventions? (10 marks)
QUESTION 2
How is the idea of "strategic intent" different from models of strategy that emphasize
achieving a fit between the firm's strategies and its current strengths, weaknesses,
opportunities, and threats (SWOT)? (10 marks)
QUESTION 3
Identify an example of a development project, and what type of team you believe
they used. Do you think this was the appropriate type of team given the nature of
the project? (15 marks)
QUESTION 4
Name a successful (a) first mover, (b) early follower, and (c) late entrant. Identify
unsuccessful examples of each. (15 marks)
,.,
_)