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PAP721S - PERSUASION AND PROPAGANDA - 1ST OPP - NOVEMBER 2025 |
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nAmlBIA UnlVERSITY
OF SCI En CE Ano TECH n OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL: 7
COURSE CODE: PAP 7215
SESSION: NOVEMBER, 2025
DURATION: THREE HOURS
COURSE: PERSUASION AND PROPAGANDA
PAPER: (THEORY)
MARKS: 100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
Dr C PEEL
MODERATOR: Mr ISAAC HAMATA
INSTRUCTIONS
1. Answer THREE questions, including Question 1.
2. Read each question carefully before answering it.
3. Indicate whether you are a FT, PT, or DE student.
4. Write legibly. The examiner cannot award marks for answers he
cannot read.
THIS EXAMINATION QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
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QUESTION 1
50 MARKS
With the aid of real-life examples, define and discuss the functions of the following:
(a) Grey propaganda ................. ....... ............ ....... .. ...... .. ... ............ .............10 marks
(b) White propaganda ...................................................... ... .................. ... 20 marks
(c) Black propaganda ... ............................ ... ..... ................... ......... .. ....... ....20 marks
Students are expected to situate each answer in well -explained, practical events.
QUESTION 2
25 MARKS
Explain how the following statements are true of the use of different propaganda
techniques:
(a) Deliberately biased, exaggerated, may be misleading statements... .........8 marks
(b) May involve the use of threats .........................................................................8 marks
(c) Promote a certain agenda - political, commercial or personal......... ..........9 marks
QUESTION 3
25 MARKS
Discuss, using appropriate examples, how the following psychological warfare
techniques may be used to win over world opinion in a conflict involving two
countries.
(a) Demonization and name-calling..............................................................6 marks
(b) Repetition of half-truths and lies................................. ... .........................6 marks
(c) Parading of prisoners of war and broadcasting their "confessions" ...6 marks
(d) Presentations at the United Nations General Assembly...... ... ...............7 marks
QUESTION 4
25 MARKS
Robert Cialdini' s persuasion principles can be used to resolve conflict with much less
aggression than the techniques used by most propagandists . Compare and contrast
how Cialdini's principles would differ from those of Josef Geobbels in resolving a
boundary dispute between Namibia and Botswana .
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QUESTION 5
25 MARKS
The following statement is a religious declaration by the Roman Catholic Church's
Council of Florence, issued in the year 1441. Read the statement, and then answer
the questions that follow:
The most Holy Roman Church firmly believes, professes and preaches that none of
those existing outside the Catholic Church, not only pagans, but also Jews and heretics
and schismatics, can have a share in life eternal; but that they will go into the e11 ternal
fire which was prepared for the devil and his angels" {Matthew 25:41), unless before
death they are joined Her; and that so important is the unity of this ecclesiastical body
that only those remaining within this unity can profit by the sacraments of the Church
unto salvation, and they alone can receive an eternal recompense for their fasts, their
almsgivings, their other works of Christian piety and the duties of a Christian soldier.
No-one, let his almsgiving be as great as it may, no one, even if he pour out his blood
for the Name of Christ, can be saved, unless he remain within the bosom and the unity
of the Catholic Church".
(i) Would you regard the above passage as persuasive or propagandist? Explain
your answer.................................................................. .............................4 marks
(ii) If it is propaganda, who is the propagandist in this case, and who is/are the
target audience? Explain your answer........................ ...........................5 marks
(iii) Identify and explain the expressions in the text above that most strongly
illustrate the persuasive and/or propagandist expressions in the message.
What meanings do the expressions you have chosen convey? ...........6 marks
(iv) Using the same language/terms that you identified in sub-question (iii)
above, develop your own propaganda or persuasive text to promote your
own worldview. (Note: This is an academic exercise. You do not have to
subscribe to the belief expressed in the text that you generate here)
10 marks
End of Examination Question Paper
Total: 100 marks
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