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PRL312S - PUBLIC RELATIONS 1B - 2ND OPP - JAN 2020pdf |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY OF HUMAN SCIENCES
DEPARTMENT OF COMMUNICATION
QUALIFICATION: BACHELOR OF OFFICE MANAGEMENT AND TECHNOLOGY
QUALIFICATION CODE: 07BOMT
LEVEL: 7
COURSE CODE: PRL312S
COURSE NAME: PUBLIC RELATIONS 1B
SESSION:
JANUARY 2020
PAPER: THE ONLY PAPER
DURATION:
3 HOURS
MARKS: 100
SUPPLEMENTARY/SECOND-OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER:
MS EMILY M. BROWN
MODERATOR:
MS DENE HERSELMAN
INSTRUCTIONS
. READ questions carefully.
2. Answer FIVE questions only.
. Questions 1 and 2 provide you with a choice.
questions 1 and 2.
4. Number the answers correctly.
. Good luck!
Answer
either A or B under
THIS QUESTION PAPER IS COMPRISED OF TWO PAGES, INCLUDING THE COVER PAGE.
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PUBLIC RELATIONS 1B (PRL312S)
Supplementary Examination: January 2020
QUESTION 1
[20]
A.
The Planning of business Correspondence requires careful consideration.
Identify and discuss the components to be considered when planning the
business letter, and refer to relevant examples to support your answer.
OR
B.
[20]
Public Relations practitioners know that during promotional activities, there
is added value for the consumer. With this in mind, discuss the following and
make reference to relevant examples to support your answer:
(i)
Ultimate Objectives in terms of Promotional Activities (6)
(ii)
Effective Promotion (14)
QUESTION 2
[20]
A.
The organisational ability of Public Relations practitioners is tested during the
planning of conferences. Discuss the guidelines for planning a successful
conference/seminar and refer to relevant examples to support your answer.
OR
B.
[20]
An Open Day holds much opportunity for the organisation and its publics.
Discuss why Open Days are held and what should happen at an Open Day.
QUESTION 3
[20]
Sponsorships are of benefit not only to the organisation and its publics, but the
nation-at-large. Discuss the essential elements in defining ‘sponsorships’ as well as
the characteristics of sponsorships.
QUESTION 4
[20]
Exhibitions, Shows and Fairs have secured a prominent place in the events calendar
of Namibia. Identify and discuss why cost factors must be considered, and the
problems that could arise during or after the Show.
QUESTION 5
[20]
The design of the Annual Report forms an essential part of a publication that is
perceived as being a significant publicity tool. Discuss the design requirements of
Annual Reports and refer to relevant examples to support your answer.
PRL312S Supplementary Exam January 2020