PSA621S - PUBLIC SPEAKING AND ARGUMENTATION - 2ND OPP - JANUARY 2024


PSA621S - PUBLIC SPEAKING AND ARGUMENTATION - 2ND OPP - JANUARY 2024



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nA1m I BIA U nlVE RSITY
OF SCI En CE Ano TECH nOLOGY
FACULTYOF COMMERCE,HUMAN SCIENCEAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL: 7
COURSECODE: PSA 6215
COURSE: PUBLICSPEAKINGAND ARGUMENTATION
SESSION: NOVEMBER, 2023
DURATION: THREE HOURS
PAPER: {PAPER 1)
MARKS: 100
SUPPLEMENTARY/SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER
DRC PEEL
MODERATOR DR. M MHENE
INSTRUCTIONS
1.Answer ONE question from Section A, and TWO QUESTIONS from Section B.
2.Read all the questions carefully before answering them.
3. Indicate whether you are a FT, PT, or DE student.
THIS EXAMINATION QUESTION PAPERCONSISTSOF _3_PAGES {Including this front page)
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SECTION A:
Section A consists of one compulsory question. ALL CANDIDATES MUST ATTEMPT THIS
QUESTION. You may NOT substitute this question with a question of your choice.
Question 1
(PSA)
SO marks
There are two sender-receiver models that are important in helping speakers to
generate an audience awareness as they prepare for and deliver speeches.
(a) Critically review the conduct of audiences that are active and passive.
(2x5 marks)= 10 marks
(b) Compare and contrast the transmission of ideas in speeches governed by the
(i)Basic Transactional Model and (ii) Extended Transactional Model conditions
(2x5 marks) = 10 marks
(c) Use annotated diagrams to illustrate your answer to Ql(b) ................10 marks
(d) Assess the merits of Dr Paul Cameron's experiment and findings which identify
"noise" interruptions that affect listening to a speech. Make sure to address the
following points in your answer:
(i) The findings of Dr Cameron's listening test and what they teach us.8 marks
(ii) Definition and identification of "noise" in this context ........................2 marks
(iii) Application of the experiment to a speech situation of your choice ...
10 marks
SECTION B: ANSWER TWO QUESTIONS ONLY
Question 2
25 marks
A software technician was assigned by his company to give a sales presentation to an
audience of potential clients. He was asked to "show the audience how our software can
help people in their industry". He spoke for 30 minutes, and at the end, he was blistered
by scornful comments from his listeners: You have given us examples of how your
software can help people at banks," one listener said. "Don't you know that we are
healthcare professionals and everything you have told us is worthless to us?"
(a) How might a speech giver's diligent pre-event reconnaissance have prevented this
q
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embarrassment? .............. :.................................................................. (12.5 marks)
(b) What might the speech giver have looked out for DURING the speech as a way of
,possibly identifying any djsconnect with his,audience? .....................(12.5 marks) ..
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-~r : 7.
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Question 3
25 marks
Summarise and give examples of five key factors to consider and implement in avoiding
reputational harm to others in your speech.
[SxS marks]
Question 4
25 marks
Using Maslow's Hierarchy of Needs, discuss the distinct interests of a student audience at
NUST comprising Windhoek-based students and those migrating to Windhoek for the first
time. How would you craft a speech for an audience embracing these diverse needs?
Make use of all five needs in your answer. SxS marks ..........................................25 marks
Question 5
25 marks
A common mistake of public speakers is to cram too many points into a speech. They do
this because they are approaching the speech from their own viewpoint and not from
the viewpoint of the listeners. Yet audiences simply cannot absorb too much new
information.
1. Justify how many main points you would include in a 10-minute speech ....2 marks
2. Give a justification of the number of main points you would include in a speech
longer than 10 minutes .......................................................................................2.. marks
3. You have been invited to address the Student Representative Council at NUST.
(i)Devise a central idea for the speech, and list three key assertions you would
advance in developing the central idea. (ii)ln your own words, comment on the
contribution of the main points to the central idea of the speech ...............9 marks
4. Based on what you have prepared in point 3 above, develop a full 10-minute
speech which you would deliver to the NUST SRC......................................10 marks
5. Explain, in two sentences, whether your speech strikes the right balance of
presenting the main points, but not too many of them so as to create
information overload for your audience. Demonstrate how and where
in your speech you have struck that balance .................................................2. marks
End of e:>tamination question paper
Total: 100 marks
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