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MCO721S - MANAGEMENT COMMUNICATION - 1ST OPP - NOVEMBER 2022 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION
QUALIFICATION : BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
COURSE NAME: MANAGEMENT COMMUNICATION
DATE:
November 2022
DURATION:
3 HOURS
LEVEL: 7
COURSE CODE: MCO721S
PAPER: THEORY
MARKS: 75
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S)
MS N. NANGOMBE(DI)
MODERATOR:
PROF.J. KANGIRA
INSTRUCTIONS
1. Answer THREE questions only.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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ANSWER THREE QUESTIONS ONLY
QUESTION 1
[25)
Using an organisation of your choice, identify and describe the organisation's internal and
external stakeholders (at least five). Explain how the organisation communicates with those
stakeholders and why you think they are important to that particular organisation.
QUESTION 2
[25)
You are the Senior Communication Manager of a certain organisation and you have noted
with concern, the increasing number of employees turnover within the organization. In order
to improve the situation, you decided to do empirical research to find answers to the problem.
Describe fully, the steps that you will follow in undertaking the research process and justify
your actions. In your answer, you need to specify the actual issue (problem) that you want to
investigate and the objectives that you wish to fulfil as well as the methodological aspect of
your research.
QUESTION 3
Rapid technological advancement has resulted in new ethical issues that are relevant to
leadership of an organisation, specifically, ethical issues concerning privacy and the balance
of organisation interest." In view of this statement, and using the relevant examples, define
the concept of organisational ethics and how do you go about building an ethical
organisation?
QUESTION 4
Deliberate on any five (5) aspects to remember when you are writing for a business audience.
Refer to those aspects that are applicable to any organisation of your choice and infuse
practical examples to support your answer.
TOTAL= 75 Marks
END OF EXAMINATION
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