Section B
[68 Marks]
Question 2: Operations management
{10 marks)
The importance of operations management lies in the value added to inputs that are
transformed into outputs. Distinguish between order qualifiers and order winners.
Use a relevant example.
Question 3: Supply Chain
{12 marks)
Supply chain drivers are crucial and determine supply chain performance. Choose any
2 logistical drivers and 2 cross-functional drivers and discuss how they can determine
supply chain performance.
(3 marks per driver and explanation)
Question 4: Design of goods and services
{12 marks)
You have been appointed as design manager of Bio Organics CC, a fast-growing
horticultural venture that is bringing revolutionary health solutions to counter the
current fast food industry. You are preparing for a session with the team on a new
design strategy for what you consider to be breakthrough products.
i. List and briefly explain three factors that influence the need for design of new
products/ services.
(6)
ii. Since creativity and innovation is the lifeblood of Bio Organics, briefly discuss
three techniques you suggest for generating ideas in view of the new strategy.
(6)
Question 5: Process design:
(12 marks)
As a graduate who completed the operations management module, your team at
your new job is tasked with determining the suitable service structure. Explain the
most common service process structures, using an appropriate example.
Question 6: Forecasting
{12 marks)
Answer only one question, either a) orb)
a. Explain the characteristics of qualitative forecasts, when they can/should be used
and name the different methods.
OR
b. Summarise the six steps that should be followed when doing a forecast. (12)
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