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GDG621S - GEODEMOGRAPHICS - 1 ST OPP - JUNE 2022 |
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nAmlBIA UnlVERSITY
OF SCIEn CE Ano TECHn OLOGY
FACULTYOF ENGINEERINGAND SPATIALSCIENCES
DEPARTMENT OF ARCHITECTUREAND SPATIALSCIENCES
QUALIFICATION: BACHELOR OF GEOINFORMATION TECHNOLOGY
QUALIFICATION CODE: 07BGEI
LEVEL: 7
COURSE CODE: GDG6215
COURSE NAME: GEODEMOGRAPHICS
SESSION:
JUNE 2022
PAPER:
1sr OPPORTUNITY
DURATION:
3 HOURS
MARKS:
100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
Mr Miguel Vallejo Orti
MODERATOR:
Ms Celeste Espach
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLE MATERIALS
Calculator, ruler, pencil and eraser.
THIS QUESTION PAPERCONSISTSOF 6 PAGES(Including this front page)
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Geodemographics
GDG6215
Question 1
Please explain the meaning of the following terms in the field of Geodemographics:
1.1 Fuzzy Logic
(3)
1.2 Ecological fallacy
(3)
1.3 Administrative Register
(3)
1.4 Geocoding
(2)
1.5 Deprivation
(2)
Question 2
2.1 List the three factors which contributed to the development and growth of
geodemographics.
(3)
2.2 Why is Geodemographics an important discipline nowadays? Mention three reasons. (3)
[6]
Question 3
3.1 Define the concept of neighbourhood in the context of geodemographics.
(3)
3.2 There are two main categories of elements that need to be considered when
identifying a neighbourhood unit. List and describe each of them.
(8)
First Opportunity Question Paper
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June 2022
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Geodemographics
GDG621S
Question 4
4.1 Define Census.
(4)
4.2 List and briefly describe three typical limitations of census data for its use in
geodemographics.
(6)
4.3 List and briefly describe the typical phases of a traditional census in Africa.
(4)
[14)
Question 5
5.1 What is the Huff Model?
(3)
5.2 Using the Huff Model formula and using the information displayed in Figure 1,
calculate:
a) The Probability of a customer in Pixel 1 to buy in Marua Mall (2 marks).
b) The Probability of a customer in Pixel 2 to buy in Grove mall (2 marks).
c) The Probability of a customer in Pixel 2 to buy in Wernhil Park (2 marks).
Assume that the Attractiveness and Distance have the same weight in your empirical
(6)
model.
A=0.9
First Opportunity Question Paper
Figure 1
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June 2022
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Geodemographics
GDG621S
[9)
Question 6
Answer the following questions regarding catchment profiling methods:
6.1 Define catchment profiling.
(3)
6.2 Define catchment area.
(2)
6.3 There are three different ways of devising a catchment around a particular store or
outlet. List and briefly explain each of them.
(3)
6.4 You want to estimate the catchment area of a store according to the maximum
permitted drive time to the store. Identify by their Row-Column (E.g.A-3) codes, those
pixels belonging to the catchment area of the central store assuming:
• that each pixel represents 20 km x 20 km,
• the average velocity for all the roads is 40 km/h, and
• the maximum allowed travel time from any location to the store is 1 h.
(6)
Justify your answer with calculations.
1 234
A
B
C
D
E
F
G
H
5678
[14)
First Opportunity Question Paper
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June 2022
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Geodemographics
Question 7
GDG621S
7.1 List and briefly describe the different approaches to measure Poverty, Wealth and
Deprivation as covered during the Geodemographics course. Write down the
abbreviations of these approaches and what these abbreviations stand for.
(8)
7.2 What is the Gini coefficient? Define it in detail and explain what it measures.
(4)
7.3 What is the approximated value of the Gini coefficient in Namibia? How do you
interpret this result?
(2)
[14]
Question 8
8.1 List the ten topics that were covered by the Namibian 2011 Census.
{10)
8.2 Define Dwelling Frame within the context of the Namibian Census.
(4)
8.3 Which are the main purposes for the development of a Dwelling Frame? Mention at
least two.
(2)
8.4 Cite three technologies which were used to create the dwelling frame in Namibia
(3)
[19]
First Opportunity Question Paper
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June 2022