QUESTION 1
(Compulsory)
SO MARKS
(a)Describe and justify the necessity of civil discourse in any society, using at least
one example.
{25 marks)
(b} Outline the 11 contrasting features of civil and uncivil discourse. Critique each
contrast and provide examples in each case.
(25 marks)
QUESTION 2
25 MARKS
Apply Immanuel Kant's Deontological Ethics to the creation and observance of
effective social media etiquette in your organisation.
QUESTION 3
25 MARKS
In his principle of the Golden Mean, Aristotle articulated parallel sets of behaviour
which contrast three degrees of courage.
(a) Create a table that outlines and distinguishes among the three degrees of
courage ..................................................................................................................1..5. marks
(b) Analyse the distinctions in detail, and refer to a work place communication case
study where three actors behave differently (in line with the distinctions). In your
analysis, also evaluate the characteristics of the Golden Mean, and state whether you
agree with Aristotle that the Mean is the height of virtue .................................10 marks
QUESTION 4
25 MARKS
Using appropriate industry examples, distinguish between a code of conduct and a
code of ethics. Which would you prefer to implement, and why?
Your answer should include:
(a) A definition of the two codes, and how to distinguish one from the other
(2x2=4)
(b) Which of the two codes you would prefer for your business or personal
practice. Justify your preference on the strength of comparison with the type
of code you would prefer not to use.
{4.5+4.5 = 9}
(c) Draft a media/communication industry code of conduct and a code of ethics
(two documents) with a minimum of five guidelines apiece. The two codes
should be drafted in such a way that they demonstrate the distinctions
between a code of ethics and a code of conduct
(2x6=12)
2