Property Development and Marketing
PDM611S
1.10 Some firms spend more money than others on rent to secure locations close to important economic
centres because they need to avoid transportation cost to the centre.
1.11 For a specific property development project, market research is important in getting to know the
relevant clientele in a specific real estate sub-market and respond to their needs with a suitable
product offering.
1.12 It is the responsibility of the agent or salesperson to advise and assist, the seller has extremely
limited rights in determining the listing price of the property for sale.
1.13 The real estate market is not a single market but consists rather of a series of submarkets with
different needs and desires that can change independently of one another.
1.14 With an exclusive right to sell listing, the seller employs only one agent and must pay that agent a
commission regardless of whether it is the agent or the seller who finds a buyer provided the buyer
is found within the listing period.
1.15 Under an exclusive agency listing, the agent is given the exclusive right to represent the seller, but
the seller can avoid paying the agent a commission by selling the property to someone not procured
by the agent.
1.16 If a multiple-listing provision does not appear in an exclusive right to sell listing or an exclusive
agency listing, it deprives the agent of an authority to distribute the listing to other members of the
agent's multiple listing-organisations.
1.17 For a specific property development project, market research is important in getting to know the
relevant clientele in all the general real estate markets and respond to their needs with a suitable
product offering.
1.18 Though it is the responsibility of the agent or salesperson to advise and assist, the seller has very
limited right in determining the listing price of the property for sale.
Second Opportunity/Supplementary Question Page 3 of 5
July 2025