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CFD811S - COMMUNICATION FOR DEVELOPMENT - 2ND - OPP - JULY 2022 |
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n Am I BI A u n IVE Rs ITY
OF SCIEnCE Ano TECHn OLOGY
Faculty Name: COMMERCE, HUMAN SCIENCESAND EDUCATION
Department Name: COMMUNICATION
QUALIFICATION: BACHELOR OF COMMUNICATION (HONOURS)
QUALIFICATION CODE: 08BCOH
NQF LEVEL: 8
COURSE NAME: COMMUNICATION FOR DEVELOPMENT COURSE CODE: CFO 811S
SESSION: JULY 2022
PAPER: 1 OF 1
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION
EXAMINER
DR WANJA NJUGUNA
MODERATOR
DR NELSON MLAMBO
INSTRUCTIONS
ANSWER THREE (3) QUESTIONS
QUESTION 1 IS COMPULSORY. CHOOSE TWO (2) QUESTIONS FROM SECTION B
1. Write clearly and neatly
2. Read all questions carefully
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF £PAGES
(Including this cover page)
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SECTION A
INSTRUCTION: COMPULSORY QUESTION
Question 1
(Schools of Thoughts in Media, Communication and Development)
(40 Marks)
Manyozo (2006) suggests that development communication be discussed in plural and divided into six
schools of thoughts in media, communication and development. The categorisations are based on
planned, systematic and strategic communication strategies; coherent method; attachment to
academic, training and research institutions; and sources of project funding. With examples, discuss
the six schools of thought in development communication.
SECTION B
INSTRUCTION: ANSWER ANY TWO QUESTIONS ONLY
Question 2
(Social-Ecological Model on Communication for Development)
(30 Marks)
Discuss the influence of the socio-ecological model on communication for development initiatives.
Use an example of a social ill for which you are supposed to develop a communication campaign to
illustrate how the model can influence the development and success of the initiative.
Question 3
(Information and Communication Technologies)
(30 Marks)
The rise of more sophisticated Communication and Information Technologies (ICTs),such as satellites
or the Internet, social media and many others, has opened new horizons and opportunities for
development communication. Critically examine the role of Information and Communication
Technologies in supporting development communication.
Question 4
(Development Defined)
(30 Marks)
'Development' is a concept which is contested both theoretically and politically, and is inherently both
complex and ambiguous. In one of your readings by Sumner, A. (2007) What is 'Development'?,
development is explained in three different definition: 'Development' as a long-term process of
structural societal transformation, 'Development' as a short- to medium-term outcome of desirable
targets and 'Development' as a dominant 'discourse' of Western modernity. Pick one of the definitions
and with at least six local examples, explain what the definition means to you.
Question 5
(Seven Threads of Development)
(30 Marks)
According to Colle (1998), there are seven threads that have contributed to the fabric we call
'development communication'. These threads highlight the patterns of actions that reflect how
development communication evolved. With examples, discuss the assumptions of these seven
threads of development communication, highlighting the patterns of actions that reflect how
development communication evolved.
END OF PAPER
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FACULTY OF HUMAN SCIENCES
DEPARTMENT OF COMMUNICATiON