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MCO721S - MANAGEMENT COMMUNICATION - 2ND OPP -JAN 2020 |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY NAME: HUMAN SCIENCES
DEPARTMENT NAME: COMMUNICATION
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
LEVEL: 7
COURSE: MANAGEMENT COMMUNICATION | COURSE CODE: MCO721S
SESSION: JANUARY 2020
PAPER: THEORY
DURATION: 3 HOURS
MARKS: 75
SECOND OPPORTUNITY/ SUPPLEMENTARY EXAMINATION QUESTION PAPER
EXAMINERS
Dr. H. Mapudzi
MODERATOR
Prof. J. Kangira
INSTRUCTIONS
1. Answer THREE questions only.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS EXAMINATION PAPER CONSISTS OF 2 PAGES
(Including this front page)
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Question 1
[25 marks]
Using relevant examples, discuss the basic element of an organisational communication
programme.
Question 2
[25 marks]
Using an organisation of your choice, discuss primary and secondary stakeholders. Your
answer should include amongst others, the key questions to ask when dealing with
stakeholders [25 marks]
Question 3
[25 marks]
a) Discuss what is meant by tone of voice and explain why it is important (10 marks)
b) Using relevant examples, explain the different message styles and explain which
tone to use in certain contexts (15 marks).
Question 4
[25 marks]
Using relevant examples, discuss the concept of organisational change and the reasons for
organisational change (25 marks)
END OF EXAMINATION