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TDM620S - TOURISM SEDTINATION MANAGEMENT - 2ND OPP - JAN 2020 |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
Faculty of Management Sciences
Department of Hospitality and Tourism
13 Storch Street
WPriinvdatheoekBag 13388
NAMIBIA
T: +261620742093
FE:: +d2h6t4@n6u1 s2t0.7na9093
W: www.nust.na
QUALIFICATION : BACHELOR OF TOURISM MANAGEMENT
QUALIFICATION CODE: 07 BTOM
LEVEL: 7
COURSE: TOURISM DESTINATION MANAGEMENT
DATE: JANUARY 2020
COURSE CODE: TDM620S
SESSION: PAPER 2
DURATION: 2 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION
EXAMINER: DR W. Muhoho-Minni
MODERATOR: Mrs. P. Haufiku
PERMISSIBLE MATERIALS
1. NONE
This examination paper consists of 2 pages (including this front page)
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Ql.
The Regional and International Destination lecturer is not available to facilitate the course to the
first year tourism students and you have been asked to stand in for him. The topic for the day is The
concept of Tourist Destinations.
Using Buhallis and World Tourism Organization definitions what would you tell the students. Your
discussion should include definition, elements that make up a tourist destination, difference
between an attraction and destination, different types of destination and activities they attract.
20 marks
Q2.
Positioning and branding are some of the activities that destination management is involved with.
2.1. What is the difference between positioning and branding?
8 marks
2.2. Identify the three main strategies for positioning a destination and explain two of them
12 marks
Q3.
3.1. With the aid of a diagram outline the concept of product life cycle
3.2. How can destinations manage product life cycle?
10 marks
10 marks
Q4.
Critically explain the stages involved in the process of developing a new tourism product.
20 marks
Q5.
Describe the composition of a destination product. You may use a diagram to assist you in your
Explanation.
20 marks
Total marks = 100